Medical / Aesthetics
−20%
Cost Per Patient
OAC Clinic
Rebuilt Meta funnels to target high-intent cosmetic patients. Integrated lead generation forms and reduced cost per booked consultation.
Meta Ads Management in Sydney
Scroll-Stopping Creative. High-Converting Funnels.
Facebook and Instagram aren't just for brand awareness. We build aggressive, senior-led acquisition funnels designed to scale premium eCommerce brands and high-margin clinics.
✓ 10 Clients Max ✓ Senior Executed ✓ No Lock-ins
Account Performance
-30%
Drop in Blended CPA
Client: eCommerce & Experiences Brand
Action: Implemented CAPI tracking, dynamic catalog retargeting, and aggressive creative testing sprints.
Action: Implemented CAPI tracking, dynamic catalog retargeting, and aggressive creative testing sprints.
Brands We've Helped Grow
OAC Clinic
Integrated Family Law
Classbento
Domain
Data & Expectations
Real Australian Benchmarks & The Meta Algorithm.
Meta requires roughly 50 conversions per ad set per week to exit the learning phase and optimize efficiently. We set your targets based on real Australian market data—not fantasy figures.
Lead Gen
$20 - $80
Typical Australian CPL across general services. High-ticket medical & legal routinely sit between $80–$150+ for highly qualified prospects.
eCommerce ROAS
1.8x - 3.2x
Standard in-platform Meta ROAS for healthy stores. We scale based on your Contribution Margin and blended MER (Marketing Efficiency Ratio).
Conversion CPM
$14 - $28
Average cost per 1,000 impressions in Australia for purchase/lead objective campaigns during non-peak retail periods.
Tracking Health
8.5+ / 10
Target Event Match Quality using Server-Side Conversions API (CAPI) to bypass post-iOS14 browser signal loss.
Investment
Meta Ads Packages & Pricing.
I don't hide my fees. You get elite, senior-level execution without paying for a flashy agency office. All packages are managed personally.
Small
$2,500
per month, excl. GST
Suitable for small businesses or early-stage brands looking to establish a profitable paid social baseline.
Package Inclusions
- Full Business Manager & Pixel Setup
- Campaign Structure & Audience Setup
- 1x Monthly Creative Strategy Brief
- Basic Retargeting Funnel
- Monthly Campaign Optimisation
- Monthly Performance Reports
Most Popular
Medium
$4,000
per month, excl. GST
Suitable for growing eCommerce and medical brands scaling their daily spend.
Package Inclusions
- Everything in Small Package, plus:
- Conversion API (CAPI) Implementation
- Dynamic Catalog Setup & Sales (DPA)
- 2x Monthly Creative Strategy Briefs
- Continuous A/B Angle Testing
- Bi-weekly Consultation Calls
- Bi-weekly Performance Report
Enterprise
$6,000+
per month, excl. GST
Built for high-volume businesses requiring aggressive multi-platform scaling and rapid creative iteration.
Package Inclusions
- Everything in Medium Package, plus:
- TikTok Ads Integration & Management
- Weekly Creative Testing Sprints
- Advanced LTV & Cohort Tracking
- Custom Landing Page Wireframes
- Weekly Performance Reviews
- Priority Slack Access
*Ad spend is paid directly to Meta. Minimum suggested ad spend is $5,000/mo.
What Every Meta Package Covers.
Success on Facebook and Instagram requires marrying technical media buying with exceptional creative.
Creative Direction
I don't just push buttons. I provide detailed, scroll-stopping creative briefs for your team or creators to execute on, tailored to what the algorithm wants.
Technical Tracking
iOS14 broke traditional tracking. I implement robust Server-Side Tracking (CAPI) to ensure we feed the pixel accurate purchase and lead data.
Audience Segmentation
Moving beyond basic demographics. We leverage your 1st-party data to build powerful Lookalike audiences and exclude recent purchasers.
Transparent Reporting
Custom Looker Studio dashboards. Track your exact MER (Marketing Efficiency Ratio), ROAS, and Cost Per Lead in real-time.
Full-Funnel Media Buying
One Architecture. Every Stage of the Decision.
We don't just run retargeting ads to warm traffic. We systematically turn cold scrollers into long-term customer value.
Stage 01 • Top of Funnel
1. Discover
Interrupt feeds and generate brand demand before prospects search for a competitor.
- ✓ UGC & Founder Video Reels
- ✓ Advantage+ Broad Prospecting
- ✓ Hook & Problem-Solution Testing
Stage 02 • Middle of Funnel
2. Consider
Nurture engaged users with social proof, deep-dive comparisons, and educational assets.
- ✓ Dynamic Product Catalog Carousels
- ✓ Press & Review Testimonial Angles
- ✓ Video View & Engagement Retargeting
Stage 03 • Bottom of Funnel
3. Convert & Retain
Close high-intent abandoners and cross-sell existing buyers to maximize Customer Lifetime Value (LTV).
- ✓ Cart Abandonment Direct Offers
- ✓ Instant Native Lead Forms
- ✓ Bounce-Back & Repeat Order Sequences
Proof
Real Numbers. Real Results.
Outcomes from real clients scaled through our paid social methodology.
Family Law
−45%
Cost Per Enquiry
Integrated Family Law
Deployed educational video series targeting specific life events, bringing in highly qualified prospects previously unreachable via Search alone.
Experiences / Ecommerce
−30%
Cost Per Acquisition
Classbento
Overhauled Advantage+ Shopping structure and deployed a relentless creative testing sprint, driving a 30% drop in blended CPA across social.
The Timeline
How Long Meta Ads Take To Work.
We build for long-term ROI, not overnight flashes in the pan. Here is the reality of scaling an account.
Days 1 - 14
Audit & Infrastructure
Deep dive into analytics, set up Conversions API (CAPI) for accurate tracking, and deliver the initial creative testing brief to your team.
Days 15 - 30
Launch & Calibration
Initial prospecting campaigns go live. We test multiple angles (UGC vs. Static vs. Offer) to find out what resonates with your cold audiences.
Days 30 - 60
Optimization
The Meta algorithm exits the learning phase. We consolidate winning ad sets and launch the mid-to-bottom retargeting sequences.
Day 90+
Scale & Retention
Consistent ROAS/CPA is established. We begin vertically scaling budgets and implementing post-purchase retention ads for LTV growth.
How I Run Your Meta Account.
My repeatable framework for generating high-ticket leads and eCommerce scale.
1
Offer & Angle Strategy
Before launching, we define your core offers. We map out different psychological angles (Status, Convenience, Urgency, Price) to test against distinct audiences.
2
Creative Briefing & Production
Meta is a creative-first platform. I provide you with proven frameworks (UGC, Founder Stories, Us-vs-Them) to capture attention in the first 3 seconds.
3
Account Consolidation
I clean up messy, over-segmented ad accounts. We consolidate campaigns to give the Meta algorithm the budget fluidity and data density it needs to exit the learning phase quickly.
4
Relentless Testing Protocol
We don't guess. We utilize dynamic creative testing (DCTs) to systematically find the winning combination of video, headline, and primary text.
5
Scaling Winners
Once we identify a profitable ad, we scale budgets horizontally and vertically while closely monitoring frequency and audience saturation to prevent fatigue.
Is A RT Digital Package Right For You?
I cap my client roster at 10. I only partner with businesses where I know I can drive a massive return on investment.
This is a fit if...
- You operate a high-margin eCommerce brand or premium clinic.
- You have the ability to generate new photo/video assets regularly.
- You have a proven product/service and are ready to scale aggressively.
- You have an established Average Order Value (AOV) or Lifetime Value (LTV).
- You are tired of agency retainers that deliver nothing but excuses about iOS14.
This is NOT a fit if...
- You have absolutely zero visual assets and no budget to create them.
- You sell low-ticket, low-margin dropshipped items.
- You want to micromanage every single ad comment and daily spend fluctuation.
- You are a brand new startup with zero proof of concept.
- Your total monthly ad spend budget is under $5,000.
Testimonials
What Industry Leaders Say.
★★★★★
"His innovative approach to performance marketing was instrumental in the success of Domain's campaigns. He was always thinking one step ahead, constantly looking for new ways to improve performance and drive results."
Head of Digital Acquisition, Domain
★★★★★
"Robin is one of the best digital marketers I've encountered — strategic and data-driven with a keen creative eye. He always had bold ideas and wasn't afraid to take risks."
Director of Business Sales, Pinterest
★★★★★
"He is always collaborative, super knowledgeable on his business and ours, and is all in all an excellent partner to scale alongside."
Senior Account Manager, Meta
How Else We Deliver Growth.
Meta Ads are just one pillar. We build holistic acquisition systems.
Meta Ads FAQs.
Do I need to provide the images and videos?
Yes, you or your team will be responsible for the raw asset creation. However, I provide the strategic creative direction, scripts, and frameworks detailing exactly what to shoot and how to edit it for maximum conversion.
Has iOS14 ruined Facebook Ads?
It ruined Facebook Ads for lazy media buyers. While tracking is harder, the platform is still the most powerful demand-generation tool on earth. We counter data loss by implementing the Conversion API (CAPI) and looking at blended metrics (MER) rather than relying solely on in-platform ROAS.
How much should I spend on ads?
To exit the learning phase and allow the algorithm to optimize properly, you need a minimum of 50 conversions per week. For most established brands, this requires a starting budget of at least $5,000 to $10,000 per month.
Do you manage TikTok Ads as well?
Yes, TikTok Ads management is integrated into our Enterprise tier. The creative strategy is highly nuanced, but the technical media buying principles are similar to Meta.
Why are you more expensive than some other agencies?
Because you are paying for direct access to a former Head of Performance. Traditional agencies charge $2,000/mo, take on 50 clients, and hand your account to a junior who sets up your ads and forgets about them. I cap my roster at 10 to ensure elite execution and constant creative testing.
Ready to Stop Guessing on Meta?
Let's review your current ad account, identify creative fatigue, and map out a strategy to scale profitably.
Book a Free Strategy Consultation