eCommerce Digital Marketing Agency Sydney | Retail Growth | RT Digital
Industry: eCommerce & Retail

Stop discounting to drive sales.
Start building retention.

Senior-led omnichannel growth for high-margin retail brands. We combine Meta and Google acquisition with Shopify CRO and Klaviyo lifecycle flows to dramatically scale your Marketing Efficiency Ratio (MER).

🛒Shopify & Klaviyo 📈MER Focused
The Full-Funnel Architecture

Acquisition alone will bankrupt you.

During peak trading and amidst seasonal creative fatigue, an eCommerce checkout has to convert on the very first visit. If you rely entirely on Facebook or Google Ads to drive one-off purchases, rising acquisition costs will destroy your margins.

Our approach for fashion, retail, and FMCG brands treats paid social, Google Shopping feeds, Shopify conversion rate optimisation (CRO), and Klaviyo lifecycle emails as one connected, compounding system rather than isolated campaigns.

By capturing demand via Google, converting it efficiently on a fast Shopify site, and driving repeat purchases via automated email flows, we scale your total business revenue, not just your front-end ad clicks.

MER
Marketing Efficiency
Ratio Focused
The eCommerce Stack

The tools we deploy to scale.

We manage the complete digital ecosystem for modern retail brands, ensuring your traffic actually converts and your buyers keep coming back.

summer midi dresses Sponsored Aura Midi Dress $119.00 Linen Blend Wrap $129.00 Floral Tiered... $99.00
Google Shopping & PMax
Dynamic product feeds that intercept active buyers right when they search for your category.
MP MINKPINK Official Sponsored · ⓘ The new season edit has arrived. Shop now. Aura Midi Dress $119.00
Dynamic Meta & TikTok Ads
Retargeting website visitors with the exact products they browsed, paired with scroll-stopping UGC.
STAPLE THE LABEL STILL THINKING ABOUT IT? Return to Cart Trigger: Abandoned Cart
Automated Klaviyo Retention
Lifecycle email flows that trigger automatically to recover lost carts and drive high-margin repeat purchases.
Proven Returns

Retail outcomes we've delivered.

x4 to x7 MER
Staple The Label
Scaled Marketing Efficiency Ratio from x4 in 2024 to x7 in 2026 across paid channels.
+70% YoY
Philosophy Australia
Accelerated digital brand discoverability and store revenue by 70% year-over-year.
x6 to x7 MER
MINKPINK
Increased overall MER year-over-year during peak, highly competitive retail periods.
20x ROAS
Denim Iniquity
Scaled paid media return on ad spend from 14x to 20x YoY by aligning social with Klaviyo.
Investment

Transparent, scalable retainers.

We manage your entire eCommerce digital stack under one fixed monthly retainer. No juggling multiple agencies or freelancers.

Basic

$2,500
Per Month

Ideal for emerging stores looking to establish profitable acquisition on core channels.

  • Setup & Management of 2 Paid Media Channels (e.g., Meta & Google).
  • High-level Klaviyo Strategy Recommendations.
  • Ongoing Campaign Optimisation.
  • Access to Interactive Performance Dashboard.
Apply Now

Premium

$4,500
Per Month

For scaling eCommerce brands wanting a complete, end-to-end full-funnel digital strategy.

  • Everything in Standard, plus:
  • Up to 4 Paid Media Channels managed simultaneously.
  • Ongoing Shopify CRO & UX Recommendations.
  • Advanced Klaviyo automation builds (VIP Winbacks, Replenishment).
  • Cross-channel promotional calendar planning.
Apply Now

Premium+

Quote
Custom Retainer

For established brands needing high-volume creative testing and UGC asset generation.

  • Everything in Premium, plus:
  • Creator & KOL sourcing and management.
  • Dedicated local content shoot days (Photo/Video).
  • Up to 6 Paid Media Channels managed simultaneously.
  • Advanced LTV (Lifetime Value) Reporting.
Request Quote

* All prices exclude GST. Ad spend is paid directly to the ad platforms. Core retainers cover strategic direction and technical implementation; raw creative assets (photography/copywriting) are supplied by you unless you are on a Custom Premium+ retainer that includes production.

FAQ

Common questions about eCommerce Growth.

Why do you focus on MER rather than just ROAS?

Platform ROAS (Return On Ad Spend) is flawed because platforms like Facebook and Google often take credit for the same sale. MER (Marketing Efficiency Ratio) looks at your total revenue divided by your total marketing spend. It is the only true measure of how profitably your eCommerce brand is scaling.

Do you handle Shopify conversion rate optimisation (CRO)?

Yes. Traffic is useless if your website leaks sales. We audit your Shopify storefront, rebuild product pages, improve load speeds, and optimise your checkout flow to ensure the traffic we drive actually converts into revenue.

How does Klaviyo fit into your eCommerce strategy?

Acquisition is only half the equation. We build automated Klaviyo flows (Welcome Series, Abandoned Checkout, VIP Winbacks) to turn your expensive first-time buyers into highly profitable repeat customers, dramatically lowering your overall Customer Acquisition Cost (CAC).

Do we need to supply all the creative assets?

Our core retainers provide strategic briefs, but you supply the raw photography and video. However, for brands needing full-service asset generation, our Premium+ retainer includes end-to-end local content production, including creator (UGC/KOL) sourcing and lifestyle shoots.

Ready to scale your
eCommerce revenue?

Stop relying on a single channel. We build the complete acquisition, conversion, and retention architecture required to scale high-margin brands.

Apply for a Free Audit

No lock-in contracts · Senior-led execution · 3 slots remaining

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