Digital Marketing Consultant Sydney | Senior-Led Growth | RT Digital
Sydney's Senior Digital Marketing Consultant

The digital marketing
partner your business
has been missing.

I personally lead paid search, paid social and lifecycle retention — working alongside a small senior team — for high-margin clinics, law firms, real estate and eCommerce brands across Australia.

10 years leading digital performance at Domain, THE ICONIC and Air New Zealand. Before that, 7 years managing talent and campaigns for Vogue, ASOS, Selfridges and GQ.

Former senior roles at
GGoogle Partner MMeta Business Partner TTikTok Partner KKlaviyo Partner
$2M+
Monthly ad spend managed
50+
Premium practices managed
Top 3%
Meta & Google partner tier
5.0 ★
Google rating
DomainTHE ICONICAir New ZealandClassBentoMINKPINKPhilosophy AustraliaStaple The LabelDenim IniquityFinders DistilleryDIAGEOSimply HoneyBoozeBud
The Omnichannel Stack

The Full-Funnel Architecture.

Founders shouldn't have to piece together five siloed agencies. I map the right channels to the exact stage of your customer's buying journey — and I'm upfront about which ones our team runs in-house versus coordinate for you.

In-house (Robin & Aria) Coordinated partner network

Swipe each row of examples below to see every format →

01

Demand Generation & Awareness

Creating net-new demand and intercepting buyers before your competitors even know they exist.

In-House

Meta Ads (Facebook & Instagram)

Scroll-stopping creative and full-funnel acquisition, personally managed.

In-House

TikTok & RedNote Ads

Native short-form video, led by our social specialist across TikTok, Instagram and RedNote.

Partner Network

Programmatic DOOH

Digital billboards targeted to your exact postcodes, via a vetted programmatic partner.

Partner Network

Netflix & CTV Ads

Premium, non-skippable living-room placements for brand trust at scale.

02

Intent Capture & Consideration

Winning the active buyer at the exact moment they signal commercial intent or start comparing options.

In-House

Google & Bing Ads

Search, Shopping and Performance Max built around high-intent queries, personally managed.

In-House

SEO & GEO (AI Search)

Traditional SEO plus optimisation for citations inside AI Overviews and chat assistants.

Partner Network

ChatGPT Ads

An emerging format we're testing with select clients as the platforms roll it out.

Partner Network

LinkedIn B2B Ads

Account-based targeting to fill your pipeline with qualified decision-makers.

Partner Network

Pinterest Ads

Catalog pins for high-AOV, visual-first retail and interiors brands.

03

Conversion Architecture

Turning expensive traffic into actual revenue by eliminating friction between the click and the booking.

In-House

Shopify Design & Development

High-converting, mobile-optimised storefronts built to turn browsers into loyal customers.

In-House

Conversion Rate Optimisation

Landing page rebuilds, A/B testing and form-friction fixes, personally led.

04

Retention & Advocacy

Maximising lifetime value and leveraging community trust to lower blended acquisition costs.

In-House

Klaviyo Email Marketing

Automated lifecycle flows that turn one-off buyers into repeat clients.

In-House

Influencer & KOL/UGC

Creator sourcing and content collaboration, led by our social specialist.

Partner Network

Performance Digital PR

Editorial coverage secured through a specialist partner network.

Results & Proof

Real numbers. Verified outcomes.

We don't sell vanity metrics. These are direct results, pulled from the same deck we send prospective clients.

Swipe to see every result →

★★★★★

"Robin had a very impressive understanding of social performance and rare talent for data driven full funnel effectiveness. He has an innate understanding of digital, is an absolute pleasure to work with and is very smart."

Gavin Merriman
Head of Consumer Engagement, LVMH
★★★★★

"Robin is one of the best digital marketers I've encountered — strategic and data-driven with a keen creative eye."

Julia D.
Director of Business & Agency Sales, Pinterest
★★★★★

"He is always collaborative, super knowledgeable on his business and ours, and is all in all an excellent partner."

Elizabeth A.
Senior Account Manager, Meta
Who's Behind The Work

A small, senior team. No junior coordinators.

When capacity is capped at 10 clients, every account gets senior attention — not a rotating cast of graduates.

Founder & Performance Lead

Robin Tabari

10 years leading digital performance at Domain, THE ICONIC and Air New Zealand. Personally runs every paid search, paid social and lifecycle account. Before performance marketing, 7 years managing talent and campaigns for Vogue, ASOS, Selfridges and GQ.

Social Media Manager

Aria Wang

9+ years of marketing experience across Beijing and Sydney. Leads social strategy, content production and creator/KOL partnerships across Instagram, TikTok, YouTube, Facebook and RedNote — helping brands connect authentically with Australian audiences.

Who We Partner With

Built for high-margin operators.

I don't work with every business. I partner exclusively with established practices where senior-level strategy can drive massive ROI.

Cosmetic & Medical Clinics

Injectables, skin clinics, and cosmetic medicine. We capture high-intent patients searching for premium aesthetic treatments.

Plastic Surgeons & Fertility Clinics

Rhinoplasty, breast augmentation, IVF and fertility practices — high-consideration decisions need funnels that meet patients across a long research journey.

Dental Practices

Cosmetic dentistry and implants. We manage the full funnel from Google Search click to confirmed, high-ticket appointment.

Law Firms & Professional

Family law and commercial litigation. We run high-intent campaigns that surface your firm exactly when high-value clients need it.

Real Estate

Having led performance at Domain, I know exactly how property buyers search, browse and convert online — from first search to signed contract.

eCommerce & Retail

Shopify stores scaling aggressively. We merge Meta, TikTok, Google Shopping and Klaviyo into one connected retention engine.

The Playbook

Four phases. One point of accountability.

Robin leads every account personally, working with a small senior team — never a rotating cast of junior coordinators.

Phase 01
Audit & Strategy

Before a single dollar of budget is allocated, I review your entire digital footprint: GA4, ad account history, and landing page performance. You receive a clear, written roadmap.

Phase 02
Conversion Rate Optimisation

Traffic without a converting website is wasted spend. I rebuild the pathways from ad click to confirmed appointment before scaling media budgets.

Phase 03
Omnichannel Acquisition

I personally run Google and Meta, Aria leads TikTok, Instagram and RedNote, and we bring in vetted specialists for DOOH, CTV, LinkedIn or Pinterest where they genuinely add reach.

Phase 04
Lifecycle Retention

Acquisition is only half the equation. I implement Klaviyo email infrastructure and retargeting frameworks to turn a first appointment into a lifelong, compounding relationship.

The Standard

Senior execution vs. the agency model.

Most agencies charge similar retainer fees and hand your account to a graduate. Here is the difference.

FeatureRT DigitalTraditional AgencyIn-House Team
Who manages your account Robin & a senior specialistJunior account managerDepends on hire
Client capacity Capped at 10Unlimited (volume model)1
Acquisition focus High-intent conversionVolume & impressionsVariable
Infrastructure coverage Ads + CRO + Email in-house, plus a coordinated benchSiloed channels onlyRequires multiple hires
Estimated monthly investmentFrom $4,000/mo$3,000 – $8,000+/mo$10,000+/mo (salary)
FAQ

Common questions.

Why do you cap client intake at 10?

The traditional agency model is built on volume — sign as many clients as possible and distribute the work to junior staff. Operating with a strict cap of 10 clients ensures every account is personally managed by a senior specialist, not handed off.

Do you personally run every channel listed above?

No, and I'd be upfront with you if I claimed otherwise. Our in-house team personally runs Google & Bing Search, Meta, TikTok, RedNote, SEO, Shopify, CRO, Klaviyo email and influencer/KOL work. For DOOH, Netflix/CTV, LinkedIn, Pinterest and ChatGPT Ads, we coordinate a small bench of vetted specialists, so you still get one accountable point of contact.

Do you guarantee a certain number of leads?

No. Agencies that guarantee a fixed number of appointments a month rely on aggressive tactics and low-intent lead generation just to hit a quota. The focus here is high-intent acquisition — financially qualified prospects actively seeking your services.

What does a typical engagement look like?

A full audit of your digital footprint, a clear written roadmap, conversion optimisation on your website, then launch and management of your core paid channels, with retention infrastructure built in parallel.

Why is your minimum retainer $4,000 per month?

Effective digital infrastructure spans website optimisation, intent-driven search, paid social acquisition, and lifecycle email — all requiring ongoing senior-led technical management.

Ready to stop dealing with
junior account managers?

I audit your current setup, identify exactly where your digital marketing is leaking, and personally manage the fix. 3 client slots currently available.

Apply for a Free Audit

No lock-in contracts · Senior-led execution · 10 clients max

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