Rising Cost Per Acquisition (CPA) on Meta (Facebook and Instagram) is the number one complaint I hear from eCommerce founders. Usually, this happens because brands rely on outdated account structures, overly narrow audience targeting, or creative fatigue. As a senior eCommerce performance marketing agency, I fix this by consolidating your account structure to feed Meta’s machine learning faster. I implement strict cost-cap bidding strategies to protect your profit margins, and I engineer a continuous pipeline of dynamic creative testing. We stop guessing what works and let the data dictate where your capital goes.

Most traditional agencies set up basic Google Ads campaigns, turn on automated broad-match bidding, and let Google spend your money on unqualified “tyre-kickers.” I do not do that. With years of experience managing multi-million dollar search budgets, my approach is highly granular. I utilise exact-match targeting, aggressive negative keyword harvesting, and predictive bid modeling. I align your Google Ads directly with your inventory and highest-margin products, ensuring that every dollar spent is capturing high-intent commercial demand.

A fractional growth partner gives you the strategic brain and execution skills of a Chief Marketing Officer or Head of Performance, but at a fraction of the $150,000+ full-time salary. You are not just hiring a freelancer to “run ads.” You are bringing an enterprise-level eCommerce expert into your business to optimise your entire acquisition pipeline, from the first ad click to the final email retention flow.

Speed to ROI depends on your current digital infrastructure. However, by restructuring your Paid Media accounts (Meta/Google) and implementing immediate Conversion Rate Optimisation (CRO) fixes on your Shopify store, I typically identify major revenue leaks and begin driving down your blended CAC within the first 30 to 45 days. Long-term initiatives like SEO and complex lifecycle marketing flows build compounding momentum between months 3 and 6.

No. Punishing a brand for scaling is a flawed agency model. I charge a transparent, flat monthly retainer based on the complexity of your account and the scope of the work. Whether you spend $10,000 or $100,000 on ads, my fee remains steady, meaning as your revenue grows, your agency costs do not.

My done-for-you execution model is specifically engineered for established eCommerce brands, retail scale-ups, and service businesses that understand their numbers and are ready to scale aggressively. If you are a startup with a very limited budget, I offer one-off Growth Audits and consulting sessions to get your foundation right before you invest heavily in paid media.

Transparency is my core philosophy. You retain 100% administrative ownership of your Google Ads, Meta Business Manager, Google Analytics, and website backend. I operate as a partner within your existing infrastructure. You will always have 24/7 access to your data, your creatives, and your real-time performance metrics.