The digital marketing
partner your business
has been missing.
I personally lead paid search, paid social and lifecycle retention — working alongside a small senior team — for high-margin clinics, law firms, real estate and eCommerce brands across Australia.
10 years leading digital performance at Domain, THE ICONIC and Air New Zealand. Before that, 7 years managing talent and campaigns for Vogue, ASOS, Selfridges and GQ.
Senior thinking. One accountable team.
What you get from working with a capped-capacity consultancy instead of a volume agency.
Senior, Start To Finish
The person auditing your account is the same person running it three months later. Nothing gets handed off to a junior once the contract is signed.
Capped At 10, By Design
A strict client cap means every account gets the attention a much larger retainer would get elsewhere, regardless of your actual spend.
Audit Before Ad Spend
No campaign launches until the account, tracking and landing pages have been reviewed. Wasted spend gets found before it's spent, not after.
Reporting Tied To Revenue
Every report ties back to cost per lead, cost per acquisition or revenue — never impressions or reach on their own.
The Full-Funnel Architecture.
Founders shouldn't have to piece together five siloed agencies. I map the right channels to the exact stage of your customer's buying journey.
Swipe each row of examples below to see every format →
Demand Generation & Awareness
Creating net-new demand and intercepting buyers before your competitors even know they exist.
Meta Ads (Facebook & Instagram)
Scroll-stopping creative and full-funnel acquisition, personally managed.
TikTok & RedNote Ads
Native short-form video, led by our social specialist across TikTok, Instagram and RedNote.
Programmatic DOOH
Digital billboards targeted to your exact postcodes, via a vetted programmatic partner.
Netflix & CTV Ads
Premium, non-skippable living-room placements for brand trust at scale.
Intent Capture & Consideration
Winning the active buyer at the exact moment they signal commercial intent or start comparing options.
Google & Bing Ads
Search, Shopping and Performance Max built around high-intent queries, personally managed.
SEO & GEO (AI Search)
Traditional SEO plus optimisation for citations inside AI Overviews and chat assistants.
ChatGPT Ads
An emerging format we're testing with select clients as the platforms roll it out.
LinkedIn B2B Ads
Account-based targeting to fill your pipeline with qualified decision-makers.
Pinterest Ads
Catalog pins for high-AOV, visual-first retail and interiors brands.
Conversion Architecture
Turning expensive traffic into actual revenue by eliminating friction between the click and the booking.
Shopify Design & Development
High-converting, mobile-optimised storefronts built to turn browsers into loyal customers.
Conversion Rate Optimisation
Landing page rebuilds, A/B testing and form-friction fixes, personally led.
Retention & Advocacy
Maximising lifetime value and leveraging community trust to lower blended acquisition costs.
Klaviyo Email Marketing
Automated lifecycle flows that turn one-off buyers into repeat clients.
Influencer & KOL/UGC
Creator sourcing and content collaboration, led by our social specialist.
Performance Digital PR
Editorial coverage secured through a specialist partner network.
Where We've Delivered Results.
Outcomes across fashion, healthcare, legal and FMCG, measured in revenue, leads and cost efficiency — pulled from the same deck we send prospective clients.
Fashion & eCommerce
Peak trading, seasonal creative fatigue and a checkout that has to convert on the first visit — this is where paid social, Shopping feeds and lifecycle email have to work as one connected system rather than five separate campaigns.
Cosmetic & Medical
Visual-first, trust-led categories where the wrong ad attracts the wrong patient. The work here is qualified consultations, not raw volume.
Healthcare & Dental
Local search decides who gets the booking. The work is Google Business Profile, local SEO and Search working together, not a single campaign in isolation.
Legal Practice
High case value, long research windows, and a duty to keep every touchpoint appropriately confidential.
Beverages & FMCG
Considered, repeat-purchase categories where lifecycle email compounds harder over time than any single campaign push.
★★★★★"Robin had a very impressive understanding of social performance and rare talent for data driven full funnel effectiveness. He has an innate understanding of digital, is an absolute pleasure to work with and is very smart."
Head of Consumer Engagement, LVMHLVMH
★★★★★"Robin is one of the best digital marketers I've encountered — strategic and data-driven with a keen creative eye."
Director of Business & Agency Sales, Pinterest
★★★★★"He is always collaborative, super knowledgeable on his business and ours, and is all in all an excellent partner."
Senior Account Manager, Meta
A small, senior team. No junior coordinators.
When capacity is capped at 10 clients, every account gets senior attention — not a rotating cast of graduates.
Robin Tabari
10 years leading digital performance at Domain, THE ICONIC and Air New Zealand. Personally runs every paid search, paid social and lifecycle account. Before performance marketing, 7 years managing talent and campaigns for Vogue, ASOS, Selfridges and GQ.
Aria Wang
9+ years of marketing experience across Beijing and Sydney. Leads social strategy, content production and creator/KOL partnerships across Instagram, TikTok, YouTube, Facebook and RedNote — helping brands connect authentically with Australian audiences.
Built for high-margin operators.
I don't work with every business. I partner exclusively with established practices where senior-level strategy can drive massive ROI.
Cosmetic & Medical Clinics
Injectables, skin clinics, and cosmetic medicine. We capture high-intent patients searching for premium aesthetic treatments.
Plastic Surgeons & Fertility Clinics
Rhinoplasty, breast augmentation, IVF and fertility practices — high-consideration decisions need funnels that meet patients across a long research journey.
Dental Practices
Cosmetic dentistry and implants. We manage the full funnel from Google Search click to confirmed, high-ticket appointment.
Law Firms & Professional
Family law and commercial litigation. We run high-intent campaigns that surface your firm exactly when high-value clients need it.
Real Estate
Having led performance at Domain, I know exactly how property buyers search, browse and convert online — from first search to signed contract.
eCommerce & Retail
Shopify stores scaling aggressively. We merge Meta, TikTok, Google Shopping and Klaviyo into one connected retention engine.
Four phases. One point of accountability.
Robin leads every account personally, working with a small senior team — never a rotating cast of junior coordinators.
Before a single dollar of budget is allocated, I review your entire digital footprint: GA4, ad account history, and landing page performance. You receive a clear, written roadmap.
Traffic without a converting website is wasted spend. I rebuild the pathways from ad click to confirmed appointment before scaling media budgets.
I personally run Google and Meta, Aria leads TikTok, Instagram and RedNote, and we bring in vetted specialists for DOOH, CTV, LinkedIn or Pinterest where they genuinely add reach.
Acquisition is only half the equation. I implement Klaviyo email infrastructure and retargeting frameworks to turn a first appointment into a lifelong, compounding relationship.
Senior execution vs. the agency model.
Most agencies charge similar retainer fees and hand your account to a graduate. Here is the difference.
| Feature | RT Digital | Traditional Agency | In-House Team |
|---|---|---|---|
| Who manages your account | ✓ Robin & a senior specialist | Junior account manager | Depends on hire |
| Client capacity | ✓ Capped at 10 | Unlimited (volume model) | 1 |
| Acquisition focus | ✓ High-intent conversion | Volume & impressions | Variable |
| Infrastructure coverage | ✓ Ads + CRO + Email, plus a coordinated bench | Siloed channels only | Requires multiple hires |
| Estimated monthly investment | From $4,000/mo | $3,000 – $8,000+/mo | $10,000+/mo (salary) |
Live reporting dashboard — illustrative example
Common questions.
Why do you cap client intake at 10?
The traditional agency model is built on volume — sign as many clients as possible and distribute the work to junior staff. Operating with a strict cap of 10 clients ensures every account is personally managed by a senior specialist, not handed off.
Do you personally run every channel listed above?
No, and I'd be upfront with you if I claimed otherwise. Our team personally runs Google & Bing Search, Meta, TikTok, RedNote, SEO, Shopify, CRO, Klaviyo email and influencer/KOL work. For DOOH, Netflix/CTV, LinkedIn, Pinterest and ChatGPT Ads, we coordinate a small bench of vetted specialists, so you still get one accountable point of contact.
Do you guarantee a certain number of leads?
No. Agencies that guarantee a fixed number of appointments a month rely on aggressive tactics and low-intent lead generation just to hit a quota. The focus here is high-intent acquisition — financially qualified prospects actively seeking your services.
What does a typical engagement look like?
A full audit of your digital footprint, a clear written roadmap, conversion optimisation on your website, then launch and management of your core paid channels, with retention infrastructure built in parallel.
Why is your minimum retainer $4,000 per month?
Effective digital infrastructure spans website optimisation, intent-driven search, paid social acquisition, and lifecycle email — all requiring ongoing senior-led technical management.
A Senior Digital Marketing Consultancy.
Digital Marketing Consultant, Sydney
RT Digital is a senior-led digital marketing consultancy based in Sydney, working with a deliberately small roster of premium clinics, law firms, real estate agencies and ecommerce brands across Australia. Unlike a traditional agency, every account is personally led by founder Robin Tabari, who spent 10 years running digital performance at Domain, THE ICONIC and Air New Zealand before starting RT Digital.
Why Senior-Led, Capped-Capacity Marketing Works
Most agencies win a client with a senior pitch team, then quietly hand the account to a junior account manager once the contract is signed. RT Digital doesn't run that model. Capacity is capped at 10 clients at any one time, specifically so every account — from the initial audit through to ongoing optimisation — stays with a senior specialist rather than being handed down the org chart.
SEO And AI Visibility As One Programme
Search itself is changing. A growing share of people researching a cosmetic clinic, a family lawyer or a new home now start with an AI assistant rather than a traditional results page. RT Digital treats classic SEO — technical health, content that answers a real question, and the authority to be trusted — and generative-engine optimisation (being the source an AI assistant actually cites) as one connected programme, not two separate services.
Choosing A Digital Marketing Consultant In Sydney
If you're comparing a boutique consultant against a full-service agency, the questions worth asking are the same either way: who will actually be doing the work day to day, what happens in the first 90 days, and how will success be measured against your actual revenue rather than a vanity metric. RT Digital's answers are straightforward — Robin, personally; a written audit and roadmap before any spend; and reporting tied to cost per lead, cost per acquisition or revenue, never impressions on their own.
Tell me about your business.
I read every enquiry personally. Expect a reply within one business day — usually sooner.
Ready to stop dealing with
junior account managers?
I audit your current setup, identify exactly where your digital marketing is leaking, and personally manage the fix. 3 client slots currently available.
Apply for a Free AuditNo lock-in contracts · Senior-led execution · 10 clients max