Senior-level digital
marketing. Actually
senior.
I'm Robin Tabari — a Sydney-based performance marketing consultant with over a decade of senior in-house experience at two of Australia's most recognised digital brands. I founded RT Digital to give high-margin practices access to the kind of strategic thinking that's usually reserved for $100M+ companies.
I got tired of watching great practices settle for mediocre marketing.
After years running paid acquisition at Domain and THE ICONIC — managing millions in monthly ad spend and building the performance infrastructure at two of Australia's most competitive digital brands — I kept seeing the same problem.
Brilliant doctors, surgeons, lawyers, and real estate principals were paying significant retainers to agencies that handed their accounts to graduates. They were getting monthly PDF reports, generic strategy decks, and account managers who'd never managed a real budget at real scale.
RT Digital exists to solve that. A strict cap of 10 clients means your account is managed by me — directly, personally, with the same level of senior attention I applied to Domain's acquisition strategy and THE ICONIC's digital growth engine.
A decade of senior performance roles.
The background that makes the difference between a consultant who's read about performance marketing and one who's lived it at scale.
Present
Founded RT Digital as a deliberately small, senior-led boutique paid advertising consultancy. Capped at 10 clients to ensure personally managed execution across Meta, Google, Klaviyo, and digital out-of-home. Clients span cosmetic clinics, plastic surgeons, fertility practices, family law firms, dental practices, and real estate agencies across Sydney and nationally.
2022
Led performance marketing strategy for Domain — Australia's #1 property platform. Managed multi-million dollar monthly budgets across Google, Meta, programmatic, and out-of-home channels. Built and owned the acquisition infrastructure that drove consumer and agent growth at scale. Partnered directly with Meta, Google, and Pinterest at the strategic level.
2019
Managed paid acquisition strategy for THE ICONIC — Australia and New Zealand's leading online fashion retailer. Owned Google Shopping, Search, and Meta performance channels during a period of significant company growth. Built and scaled acquisition programs that drove new customer volume at efficient CAC targets, and implemented lifecycle email strategy in parallel with paid acquisition.
2016
Built foundational performance marketing skills across Google Ads, Meta, and analytics platforms in agency and client-side roles. Developed hands-on expertise in search bidding strategy, audience segmentation, creative testing, and conversion rate optimisation — the fundamentals that underpin everything at RT Digital today.
The principles behind every engagement.
Senior execution only
Every audit, campaign build, and optimisation is done by me — not delegated to a junior or offshored. If it affects your business, I'm the one who touches it.
Outcomes over activity
I don't report on impressions, reach, or click-through rate. I report on cost per booked consultation, cost per qualified enquiry, and revenue impact. Vanity metrics are easy. Real results aren't.
Capacity discipline
I cap client intake at 10. Deliberately. The traditional agency model breaks down under volume. I grow revenue by doing better work, not by taking on more clients than I can serve properly.
No middlemen
You deal with me directly. No account managers, no client services layers, no senior strategist who disappears after the pitch. The person who sells you the engagement runs it.
Honest reporting
I'll tell you when something isn't working and why — before you ask. I don't paper over problems with optimistic data. You get the real picture, with a clear plan to address it.
Full-funnel thinking
Ads are the beginning, not the strategy. I manage the full picture — from the first ad impression to the patient's second appointment or the client's second matter. Acquisition and retention are one system.
The tools I work in every day.
What former colleagues and clients say.
★★★★★"Robin is one of the best digital marketers I've encountered — strategic and data-driven with a keen creative eye. He always had bold ideas and wasn't afraid to take risks, making the campaigns we worked on together innovative yet effective."
Director of Business & Agency Sales, Pinterest
★★★★★"He is always collaborative, super knowledgeable on his business and ours, and is all in all an excellent partner to work with. The results speak for themselves."
Senior Account Manager, Meta
★★★★★"Robin's innovative approach to performance marketing was instrumental in the success of Domain's campaigns. He was always thinking one step ahead, constantly looking for new ways to improve performance and drive results."
Head of Digital Acquisition, Domain
Ready to work with
someone who's done it?
I audit your current digital setup and show you exactly where your budget is being wasted — no obligation. 3 client slots currently available.
Apply for a Free AuditNo lock-in contracts · Capped at 10 clients · Sydney-based