Influencer Content Built For Performance, Not Vanity.
We blend automated Shopify Collabs seeding with high-touch manual outreach. Then we amplify winning creator assets via Spark Ads and Whitelisting to scale net revenue.
✓ Shopify Collabs Native ✓ Spark Ads & Whitelisting ✓ Max 10 Accounts
Average ROAS Lift When Combining Paid Ads + Creator Content
Shopify Collabs affiliate seeding
Manual, high-tier creator negotiation
100% Whitelisted for Meta & TikTok
Direct GA4 & Klaviyo attribution
Why 80% of Influencer Campaigns Waste Your Budget.
Most agencies treat influencer marketing like traditional PR: they send free gifted boxes to 50 creators, post a collage on Instagram, and measure success with "impressions" and "brand awareness."
Organic reach is dying. Giving away $10,000 of product for a single temporary story post is bad unit economics. Influencer content only creates reliable ROI when it is integrated directly into your **Performance Media Machine**.
We use creators as high-converting creative engines for your Meta and TikTok ad accounts.
The RT Digital Creator Architecture
- ✓ Shopify Collabs Engine: Automated recruitment of micro-influencers directly through your store, managing gifting and affiliate payouts automatically.
- ✓ Manual High-Tier Outreach: Bespoke negotiation with macro creators for whitelisting access, usage rights, and exclusive product launches.
- ✓ Dark Posting & Spark Ads: Putting media spend behind top-performing creator posts so we control targeting, scale, and conversions.
- ✓ Usage Rights Guaranteed: Every contract secures 60-90+ day usage rights for your paid channels.
Influencer Seeding vs. UGC Production.
We deploy two distinct levers depending on whether you need audience reach or ad creative assets.
Audience Reach + Social Proof
Partnering with trusted personalities who post directly to their dedicated follower base. Drives immediate top-of-funnel traffic, trust, and brand affinity.
- Channel: Published to Creator's Feed / TikTok / Stories
- Core Benefit: Taps into established audience trust
- Sourcing: Shopify Collabs + Manual DM/Email Outreach
- Amplification: TikTok Spark Ads & Meta Whitelisting
Paid Ad Creative Assets
Vetted creators film unboxing, problem-agitate-solve, and direct-response videos designed specifically to be run as paid ads inside your Meta/TikTok accounts.
- Channel: Owned Ads Account (Does not require creator posting)
- Core Benefit: High-volume ad variations for creative testing
- Sourcing: Private Creator Database & Scripted Briefs
- Amplification: Direct Media Spend (BOFU / MOFU / TOFU)
Transparent Retainer Pricing.
Senior execution only. Product gifting budgets and direct paid media spend are managed separately.
Shopify Collabs Seeding
Automated, high-volume micro-influencer gifting and affiliate management directly integrated with your Shopify store.
Package Inclusions
- Shopify Collabs Setup & Custom Application Page
- Up to 30 Gifted Creator Approvals/mo
- Automated Product Gifting & Code Tracking
- Affiliate Tier & Commission Management
- Content Repurposing Rights Collection
- Monthly Sales & Content Portal Report
Growth Creator Engine
Combining automated Shopify Collabs seeding with high-touch manual outreach for premium creators and paid ad whitelisting.
Package Inclusions
- Everything in Shopify Collabs Seeding, plus:
- Manual Outreach & Negotiation (10 Dedicated Creators/mo)
- Custom Direct-Response Scripting & Briefing
- Meta Whitelisting & TikTok Spark Ads Access
- Contracting, Usage Rights & Usage Compliance
- Raw Asset Delivery for Internal Ad Team
- Bi-weekly Strategy Meetings
Full Stack (Creators + Ads)
End-to-end creator management combined with our senior Meta & TikTok Paid Media execution under one roof.
Package Inclusions
- Everything in Growth Creator Engine, plus:
- Full Management of Meta & TikTok Ad Accounts
- Direct Spark Ads & Partnership Ads Execution
- Continuous Creative Iteration & Hook Testing
- Klaviyo Integration for Creator Promo Codes
- Weekly Executive Revenue & ROAS Reporting
*Creator fee payouts (for high-tier macro creators) are passed through at cost with zero agency markup.
How We Run Creator Campaigns.
A disciplined, step-by-step workflow that protects your brand identity while guaranteeing high-converting content.
Briefing & Tech Setup
We configure your Shopify Collabs app, set up affiliate tiers, integrate tracking pixels, and map out your creative angles (unboxings, problem-solver, social proof).
Vetting & Outreach
We source creators using automated Shopify recruitment alongside strict manual vetting (auditing engagement authenticity, follower geography, and brand fit).
Product Dispatch & Briefing
Products are shipped seamlessly via Shopify. Creators receive clear, direct-response briefs specifying hooks, lighting, call-to-actions, and mandatory guidelines.
Whitelisting & Scaling
We gain access to winning creator posts via Meta Partnership Ads or TikTok Spark codes, turning authentic social proof into high-ROAS paid media assets.
Is Our Creator Studio Right For You?
Ideal Partners:
- eCommerce Brands on Shopify: You have an appealing physical product (Beauty, Fashion, Wellness, Home, Food) with solid gross margins.
- Paid Media Active: You are spending $10k+/mo on Meta or TikTok and urgently need fresh UGC ad creative to beat ad fatigue.
- Growth Mindset: You understand that creators need creative freedom within a structured brief to sound authentic.
We Will Decline If:
- You sell hyper-niche B2B industrial products where consumer UGC is irrelevant.
- You expect macro-influencers with 1M followers to work for a $20 gifted lip balm with no budget for media spend.
- You micro-manage every frame of a creator's video until it reads like a sterile, corporate TV commercial.
Influencer & UGC FAQs.
What is Shopify Collabs and how do you use it?
Shopify Collabs is Shopify's native creator management platform. We configure it on your store so creators can apply directly to join your brand ambassador program. It automatically handles gifting orders, discount code generation, and commission payouts—drastically reducing administrative overhead.
What is Spark Ads and Whitelisting?
Whitelisting (or Partnership Advertising) allows us to run paid Meta/TikTok ads directly through the creator's official handle rather than your brand account. This increases click-through rates because users see a real person's name at the top of the ad instead of a corporate logo.
Who pays for the creator fees and gifted inventory?
Your business provides the physical product samples for gifting. If a campaign requires paid creator fees (common for macro creators or whitelisting rights), those payments are approved by you in advance and billed at cost with zero agency markup.
Do creators need to follow legal disclosure rules in Australia?
Yes. We enforce strict compliance with AIMCO (Australian Influencer Marketing Council) and ACCC guidelines, ensuring all sponsored posts include clear disclosures like #Ad, #Sponsored, or Paid Partnership tags to protect your brand's reputation.
How do we measure ROI from creator marketing?
We measure success through three direct channels: 1) Dedicated discount codes and Shopify Collabs affiliate links, 2) Direct revenue attributed to whitelisted Spark Ads in Meta/TikTok Ads Manager, and 3) Organic lift in search volume and direct store traffic during campaign bursts.
Turn Authentic Creators Into Revenue.
Book a consultation with our senior growth team. We will evaluate your product margins, review your ad account, and build a customized Creator & UGC strategy.
Request A Free Creator Strategy Audit