Stop buying reach.
Start buying trust.
Senior-led influencer, KOL, and UGC management. We source, brief, and collaborate with local creators to build authentic brand awareness and drive conversions.
Consumers trust people, not logos.
A polished corporate ad will tell your audience what your product does. An authentic creator video will tell your audience why they need it.
We manage end-to-end influencer and Key Opinion Leader (KOL) campaigns. This includes sourcing the right local creators, negotiating deliverables, writing the creative briefs, and managing the content pipeline across TikTok, Instagram, and RedNote.
Because we run the paid media strategy alongside creator management, we ensure every piece of user-generated content (UGC) is engineered to be amplified as a high-converting paid ad, multiplying the return on your creator investment.
Management
The right face for the right platform.
We deploy distinct creator strategies tailored to the platform—from highly aesthetic Instagram brand ambassadors to raw, fast-paced TikTok product reviewers.
Aesthetic brand alignment with established local figures to drive prestige and top-of-funnel awareness.
Authentic, fast-paced product reviews and educational hooks engineered specifically to convert as paid ads.
Seeding products and clinic experiences to Key Opinion Consumers to build deep, aesthetic trust in the Chinese-Australian community.
Outcomes we've delivered.
Scaled Marketing Efficiency Ratio from x4 in 2024 to x7 in 2026 across paid channels.
Drove a 58% increase in qualified patient leads by intercepting high-intent traffic.
Lowered cost per qualified consultation through culturally nuanced, high-trust messaging.
Achieved a consistent 6x Return on Ad Spend for FMCG direct-to-consumer sales.
Transparent, scalable retainers.
We believe media buying and content production should not be separated. Creator sourcing and management is built directly into our Premium+ retainers.
Basic
Ideal for brands looking to establish high-ROAS acquisition on their core digital channels.
- Setup & Management of 2 Paid Media Channels.
- High-level Social Strategy Recommendations.
- Ongoing Campaign Optimisation.
- Access to Interactive Performance Dashboard.
Standard
Great for brands ready to scale acquisition while capturing lost revenue through automated retention.
- Everything in Basic, plus:
- Setup & Management of 1 Additional Paid Media Channel.
- Email Marketing Automation (Architecture & Build).
- Advanced Performance & Creative Reporting.
Premium
For growing brands wanting a complete, end-to-end full-funnel digital strategy.
- Everything in Standard, plus:
- Up to 4 Paid Media Channels managed simultaneously.
- Onsite CRO & UX Recommendations.
- Advanced email automation builds.
- Cross-channel media mix & calendar planning.
Premium+
For established brands needing full-scale creator management and high-volume asset production.
- Everything in Premium, plus:
- Creator & KOL sourcing and management.
- Dedicated local content shoot days (Photo/Video).
- Up to 6 Paid Media Channels managed simultaneously.
- Scope and execution of Digital PR & DOOH.
* All prices exclude GST. Our agency handles the strategic sourcing, negotiation, briefing, and management of all creators and KOLs. Important Note: The actual creator fees, usage rights, and any product gifting or shipping costs are paid directly by the client. This ensures total financial transparency with zero hidden agency markups.
Common questions about Creators.
What is the difference between an Influencer, a KOL, and UGC?
An Influencer or KOL (Key Opinion Leader) has an established, trusting audience that they promote your brand to. UGC (User Generated Content) is when we hire a creator purely for their content creation skills to produce authentic-looking videos that we then run as paid ads from your own brand account.
Do you handle the creator sourcing and briefing?
Yes. Our social media team handles end-to-end creator management. We source the right local talent, negotiate rates, write the creative briefs, and manage the content review process to ensure the final assets align with your brand standards.
Who pays the creators?
We handle the negotiation and management, but the actual creator fees (and any product gifting) are paid directly by the client. This ensures complete financial transparency without hidden agency markups.
Which platforms do you source creators for?
We source creators specifically tailored to the platform where your audience lives. This includes Instagram for aesthetic brand building, TikTok for viral short-form UGC, and RedNote (Xiaohongshu) for reaching the high-net-worth Chinese-Australian market.
Ready to build authentic
brand advocacy?
Stop relying on expensive corporate ads. Let us build a pipeline of authentic creator content engineered specifically to convert.
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