Scale DTC revenue.
Build wholesale demand.
Senior-led digital marketing for household FMCG, distilleries, and food & beverage brands. We build full-funnel acquisition strategies that drive profitable direct-to-consumer sales while supporting your retail channels.
Lifecycle retention defines profitability.
For FMCG and beverage brands, the first sale is rarely where the profit is made. Traditional agencies focus entirely on front-end ROAS, missing the reality of low-AOV categories: success relies on compounding lifetime value.
Our approach treats acquisition and retention as one connected system. We capture high-intent buyers through Google Shopping and drive impulse discovery via Meta and TikTok video ads. But more importantly, we build the Klaviyo email infrastructure needed to turn that expensive first click into a loyal, repeat-purchasing subscriber.
Simultaneously, our upper-funnel tactics—including programmatic DOOH and Digital PR—ensure your brand stays top-of-mind for consumers browsing the aisles of your wholesale partners.
Growth
The Omnichannel FMCG Stack.
We map your creative to the exact stage of the buyer's journey—from scroll-stopping social acquisition to hyper-personalised lifecycle email.
Capturing high-intent product searches at the exact moment a consumer is looking to replenish or buy.
Scroll-stopping lifestyle content, UGC, and recipe videos that create net-new demand for your products.
Automated replenishment flows, VIP segmentation, and win-back campaigns to maximise customer lifetime value.
FMCG outcomes we've delivered.
Scaled DTC online revenue by over 160% year-on-year through integrated Meta and Google Shopping campaigns.
Achieved a consistent 6x Return on Ad Spend for a core household FMCG product by focusing on subscriber retention.
Drove nationwide direct-to-consumer acquisition for their non-alcoholic beverage range at a highly profitable return.
Transparent, scalable retainers.
We manage your entire DTC acquisition funnel under one fixed monthly retainer. No juggling multiple agencies or freelancers.
Basic
Ideal for emerging brands looking to establish profitable DTC acquisition on core search and social channels.
- Setup & Management of 2 Paid Media Channels (e.g., Google & Meta).
- Google Shopping & Feed Optimisation.
- Ongoing Campaign Optimisation.
- Access to Interactive Performance Dashboard.
Standard
Great for brands ready to scale acquisition and heavily leverage lifecycle email to drive repeat purchases.
- Everything in Basic, plus:
- Setup & Management of 1 Additional Channel (e.g., TikTok Ads).
- Klaviyo Lifecycle Automation (Replenishment, Abandoned Cart).
- Advanced Performance & Creative Reporting.
Premium
For high-growth FMCG brands wanting a complete, end-to-end full-funnel digital and retention strategy.
- Everything in Standard, plus:
- Up to 4 Paid Media Channels managed simultaneously.
- Ongoing Shopify CRO & Landing Page UX Recommendations.
- Advanced subscription model infrastructure.
- Cross-channel media mix planning.
Premium+
For established national brands needing full-scale creator management, retail support, and high-volume asset production.
- Everything in Premium, plus:
- Creator (KOL/UGC) sourcing and management.
- Dedicated local product shoot days (Photo/Video).
- Up to 6 Paid Media Channels managed simultaneously.
- Scope and execution of Programmatic DOOH for retail support.
* All prices exclude GST. Ad spend is paid directly to the ad platforms. Core retainers cover strategic direction and technical implementation; raw creative assets (photography/video) are supplied by your brand unless you are on a Custom Premium+ retainer that includes physical production and creator management.
Common questions about FMCG Growth.
How do you balance Direct-to-Consumer (DTC) sales with wholesale demand?
We build funnels that serve both. Meta and TikTok ads drive immediate, trackable DTC sales through Shopify, while high-reach Programmatic DOOH and PR campaigns generate top-of-mind awareness that drives foot traffic into your retail partners.
What is the biggest mistake FMCG brands make online?
Treating low-AOV (Average Order Value) products like high-ticket items. In FMCG, the goal of the first ad click is often just to acquire the customer. True profitability comes from lifecycle email (Klaviyo) and subscription models driving the second, third, and fourth purchases.
Do you handle content creation for FMCG products?
Yes. Our team handles end-to-end local content production, including UGC-style short-form video for TikTok and Meta, product photography, and coordinating creator partnerships to ensure your brand looks premium but feels native to the feed.
Are you familiar with alcohol advertising restrictions?
Absolutely. Marketing distilleries and alcoholic beverages requires strict adherence to ABAC guidelines and platform-specific age-gating policies. We navigate these restrictions to ensure compliant, uninterrupted campaign delivery.
Ready to scale your
DTC revenue?
Stop relying on a single channel. We build the complete search, social, and retention architecture required to scale premium FMCG and beverage brands.
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