Stop buying clicks in silos.
Start building an omnichannel machine.
Senior-led media buying across Meta, TikTok, YouTube, LinkedIn, and RedNote. We orchestrate your entire digital ecosystem to drive top-line revenue, rather than fighting over platform vanity metrics.
We don't care which platform gets the credit. We care about your bottom line.
Most traditional agencies run Facebook ads in one room and Google ads in another. They present monthly reports where every platform claims credit for the exact same sale, making you think your campaigns are performing brilliantly while your bank account remains flat.
We approach paid media holistically. We use TikTok and Meta UGC to generate demand, YouTube to build deep consideration, LinkedIn for B2B pipeline growth, and RedNote to capture the lucrative Chinese-Australian demographic.
Instead of locking your budget into rigid platform silos, we deploy dynamic budget liquidity—shifting your ad spend in real-time to the channel yielding the highest Marketing Efficiency Ratio (MER) for your total business.
Liquidity
The right format, at the right time.
We construct tailored ad formats natively designed for the specific platforms your buyers trust most.
Deploying native UGC and scroll-stopping visual creatives to generate massive top-of-funnel demand.
Building deep consideration and brand trust through long-form, high-quality video placements.
Executing precise account-based marketing for B2B firms, and KOC seeding for affluent demographics.
Outcomes we've delivered.
Scaled Marketing Efficiency Ratio from x4 in 2024 to x7 in 2026 across paid channels.
Drove a 58% increase in qualified patient leads by intercepting high-intent traffic.
Lowered cost per qualified consultation through culturally nuanced, high-trust messaging.
Achieved a consistent 6x Return on Ad Spend for FMCG direct-to-consumer sales.
Transparent, scalable retainers.
We don't charge per platform or run vague percent-of-spend fees. You pay a flat rate for senior execution across your entire omnichannel ecosystem.
Basic
Ideal for brands looking to establish high-ROAS acquisition on their core digital channels.
- Setup & Management of 2 Paid Media Channels.
- High-level Social & Email Strategy Recommendations.
- Ongoing Campaign Optimisation.
- Access to Interactive Performance Dashboard.
Standard
Great for brands ready to scale acquisition while capturing lost revenue through automated retention.
- Everything in Basic, plus:
- Setup & Management of 1 Additional Paid Media Channel.
- Email Marketing Automation: Architecture, flow triggers & technical build.
- Advanced Performance & Creative Reporting.
Premium
For growing brands wanting a complete, end-to-end full-funnel digital strategy.
- Everything in Standard, plus:
- Up to 4 Paid Media Channels managed simultaneously.
- Advanced email automation builds (Winback, VIP Milestones flows).
- Onsite CRO & UX Recommendations.
- Cross-channel media mix & promotional calendar planning.
Premium+
For established brands needing high-volume creative testing, UGC scaling, and DOOH media.
- Everything in Premium, plus:
- Creator & KOL sourcing and management.
- Scope and execution of Programmatic DOOH (Digital Billboards).
- Execution of TV, Radio, and CTV advertising.
- Up to 6 Paid Media Channels managed simultaneously.
* All prices exclude GST. Ad spend is paid directly to the ad platforms (Meta, Google, LinkedIn, etc.) and is not included in our agency management fees. Dynamic budget shifting across active platforms is included standard in all retainers to ensure your budget goes where the MER is highest.
Common questions about Paid Media.
What platforms do you buy media on?
We are channel-agnostic. Depending on where your audience's attention lives, we buy and manage media across Meta (Facebook/Instagram), TikTok, Google Search & Shopping, YouTube, Pinterest, LinkedIn, and RedNote (Xiaohongshu).
Why do you focus on MER instead of platform ROAS?
If a user sees your ad on TikTok, clicks an ad on Meta a week later, and finally searches for you on Google to buy, all three platforms will claim credit for the sale. Platform ROAS is flawed. We measure MER (Marketing Efficiency Ratio)—your total revenue divided by your total ad spend—to ensure the business is actually growing profitably.
How do you allocate budget across so many channels?
We don't set rigid budgets per channel. We employ dynamic budget liquidity. If YouTube is driving high-intent consideration while Meta costs are spiking, we seamlessly shift budget to where the Return on Ad Spend is highest in real-time.
Do you manage RedNote (Xiaohongshu) campaigns?
Yes. RedNote is crucial for premium retail, property, and cosmetic clinic brands trying to reach affluent Chinese-Australian buyers. We have in-house bilingual expertise to navigate KOC seeding, paid ads, and cultural nuances on the platform.
Ready to build a true
omnichannel machine?
Stop relying on a single channel to drive your business. We orchestrate the entire digital ecosystem to capture attention and force conversions.
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