Stop relying on the portals.
Start owning your market.
Senior-led digital marketing for real estate agencies. Helmed by the former Performance Marketing Lead at Domain, we build independent acquisition engines that generate exclusive vendor leads and elevate agent authority.
We know how the portals work. Now let's beat them.
Having run Performance Marketing at Domain, I know exactly how the major real estate portals monetize your listings and sell your data back to you. If your agency relies entirely on Realestate.com.au or Domain for leads, you are renting your audience.
We build independent acquisition funnels for premium agencies. We separate your buyer marketing (listing promotions) from your vendor acquisition (appraisal campaigns), applying the exact same enterprise-level strategies used by top eCommerce and tech brands.
By capturing high-intent sellers on Google and executing hyper-local social media branding, we ensure you secure the listing before a vendor ever visits a portal's "Find an Agent" page.
Lead Generation
The Agency Growth Stack.
We deploy distinct strategies for property marketing, agent branding, and high-value vendor lead generation.
Targeting specific postcodes with high-value market insights to capture contact details from potential sellers.
Dominating local search intent when vendors search for an agency, ensuring you win the listing presentation.
Producing high-quality property walkthroughs and market updates to establish unshakeable local authority.
Outcomes we've delivered.
Lowered cost per qualified client consultation through highly targeted, high-trust messaging.
Drove a 58% increase in qualified local leads by aligning Local SEO with Search intent.
Generated a 38% increase in conversion rate following a structural landing page and form rebuild.
Transparent, scalable retainers.
We don't sell generic real estate packages. You pay a flat rate for senior execution across your core acquisition channels.
Basic
Ideal for individual agents or boutique teams looking to establish profitable local search acquisition.
- Setup & Management of 2 Paid Media Channels (e.g., Google & Meta).
- Local SEO & Map Pack Strategy.
- Ongoing Campaign Optimisation.
- Access to Interactive Performance Dashboard.
Standard
Great for growing agencies ready to scale vendor leads and automate their database nurture.
- Everything in Basic, plus:
- Setup & Management of 1 Additional Channel.
- Email Marketing Automation (Database nurture flows).
- Advanced Performance & Lead Quality Reporting.
Premium
For multi-office franchises wanting a complete, end-to-end full-funnel digital strategy.
- Everything in Standard, plus:
- Up to 4 Paid Media Channels managed simultaneously.
- Ongoing Onsite CRO & Landing Page UX Recommendations.
- Advanced AI Search (GEO) optimisation.
- Cross-channel media mix planning.
Premium+
For established agencies needing full-scale local content production, video shoots, and out-of-home media.
- Everything in Premium, plus:
- Local Content Production & Agent Video Shoots.
- Up to 6 Paid Media Channels managed simultaneously.
- Scope and execution of DOOH & CTV advertising.
- Advanced Pipeline Lifecycle Reporting.
* All prices exclude GST. Ad spend is paid directly to the ad platforms. Core retainers cover strategic direction and technical implementation; raw creative assets (property photography/video) are supplied by your agency unless you are on a Custom Premium+ retainer that includes physical production.
Common questions about Real Estate Growth.
Why work with RT Digital instead of a real-estate-only agency?
Most real estate marketing agencies run cookie-cutter templates that make you look exactly like your competitors. Our founder led Performance Marketing at Domain. We bring enterprise-level, omnichannel strategies used by major tech and retail brands to give your agency an unfair local advantage.
How do you generate vendor leads?
We combine high-intent Google Search campaigns (capturing people actively looking to sell) with highly targeted Meta Ads (Facebook/Instagram) offering valuable local market reports or automated property appraisals to capture potential vendors early in their decision cycle.
Can you help build individual agent profiles?
Yes. Real estate is a hyper-personal industry; people list with agents they trust. Through our local content production capabilities, we script, shoot, and distribute professional video content (market updates, property walkthroughs, community spotlights) to elevate individual agent authority.
Do we still need the major property portals?
Yes, portals are essential for buyer acquisition. However, relying entirely on them means you don't own your audience. Our strategies are designed to build your independent brand equity and capture exclusive vendor leads before they ever reach a portal's 'Find an Agent' page.
Ready to dominate
your local market?
Stop renting leads from the portals. We build the complete search, social, and conversion architecture required to scale premium real estate agencies.
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