Connect with Sydney's most
lucrative demographic.
Bilingual, native content and targeted media buying on RedNote (Xiaohongshu) to capture high-net-worth buyers across property, luxury retail, and cosmetic medicine.
Authentic connection, led by bilingual specialists.
RedNote operates as a highly aesthetic search engine and community forum. Direct translations of your English ads will fail here. Success requires native cultural understanding, specific visual trends, and Key Opinion Consumer (KOC) seeding.
Our dedicated social media manager, Aria Wang, brings 9+ years of marketing experience across Beijing and Sydney. She leads platform strategy, creator partnerships, and content production specifically for the Chinese-Australian market.
We blend organic community trust-building with targeted performance media buying to ensure your brand is positioned perfectly for high-intent shoppers and patients.
Native Strategy
Aesthetics built for discovery.
We implement high-quality, magazine-style layouts and authentic peer reviews (seeding) to capture attention in the highly visual RedNote feed.
Authentic, magazine-style peer reviews designed to build trust in the Chinese-Australian community.
Highly shareable graphics and guides, perfect for real estate, finance, and professional services.
Outcomes we've delivered.
Reduced cost per booked consultation by 20% by targeting high-intent aesthetic consumers.
Scaled Marketing Efficiency Ratio from x4 in 2024 to x7 in 2026 across paid social channels.
Lowered cost per qualified consultation through culturally nuanced, high-trust messaging.
Achieved a consistent 6x Return on Ad Spend for FMCG direct-to-consumer sales.
Transparent, scalable retainers.
We don't do lock-in contracts or vague percent-of-spend fees. You pay a flat rate for senior execution across your core acquisition channels.
Basic
Ideal for brands looking to establish high-ROAS acquisition on their core channels.
- Setup & Management of 2 Paid Media Channels (e.g., RedNote & Meta Ads).
- High-level Email Strategy Recommendations.
- Ongoing Campaign Optimisation.
- Access to Interactive Performance Dashboard.
Standard
Great for brands ready to scale acquisition while capturing lost revenue through automated retention.
- Everything in Basic, plus:
- Setup & Management of 1 Additional Paid Media Channel (e.g., Google Ads).
- Email Marketing Automation: Architecture, flow triggers & technical build.
- Advanced Performance & Creative Reporting.
Premium
For growing brands wanting a complete, end-to-end full-funnel strategy.
- Everything in Standard, plus:
- Up to 4 Paid Media Channels managed simultaneously.
- Advanced email automation builds (Winback, VIP Milestones flows).
- Onsite CRO & UX Recommendations (navigation, tagging, checkout drop-off).
- Cross-channel media mix & promotional calendar planning.
Premium+
For established brands wanting to further scale outside of foundational channels.
- Everything in Premium, plus:
- Up to 6 Paid Media Channels managed simultaneously.
- Scope and execution of DOOH, Digital PR, and TV/Radio/CTV advertising.
- Advanced LTV (Lifetime Value) Reporting.
* All prices exclude GST. Ad spend is paid directly to the ad platforms and is not included in management fees. We provide comprehensive creative briefs, data-driven recommendations, and technical setups; raw creative production (photography/videography) and email copywriting are supplied by the client. Pricing may vary slightly based on ad spend volume or custom integration requirements.
Common questions about RedNote.
Why does my Sydney business need to be on RedNote (Xiaohongshu)?
RedNote is often described as China's answer to Instagram and Pinterest combined. For high-margin sectors in Australia like cosmetic clinics, luxury retail, education, and real estate, it is the single most effective platform to reach the affluent Chinese-Australian demographic.
Do we need our own in-house Chinese speakers to run campaigns?
No. Our dedicated social media manager, Aria Wang, brings 9+ years of marketing experience across Beijing and Sydney. She handles end-to-end content production, platform strategy, KOL partnerships, and native copywriting to ensure your brand resonates authentically without translation errors.
What type of content performs best on RedNote?
RedNote thrives on authenticity and aesthetics. User-generated content (UGC), detailed product reviews, lifestyle photography, and educational carousel posts perform significantly better than heavily branded, traditional corporate advertisements.
Can we run paid ads on RedNote, or is it strictly organic?
Both. We build a strong organic foundation through creator partnerships (KOL/KOC seeding) and amplify the best-performing posts using RedNote's native paid advertising platform to drive direct commercial outcomes.
Ready to scale your
RedNote acquisition?
We develop authentic, bilingual content and deploy data-driven media buying to capture Sydney's most valuable demographic.
Apply for a Free AuditNo lock-in contracts · Senior-led execution · 3 slots remaining