The patient searching for a dentist tonight is worth more than any referral.
Cosmetic dentistry, implants and Invisalign are high-value, high-competition searches. I build the local Google presence, Search campaigns and recall systems that keep your chairs booked — personally managed, never handed to a junior.
Local search decides who gets the booking.
Hyper-Local Search
Almost every dental search has "near me" attached. Your Google Business Profile matters as much as any ad.
Two Funnels, Not One
Invisalign and implant enquiries need different messaging and pages to a routine clean-and-check.
Recall Is Revenue
A patient base that returns every six months is worth more long-term than any single new patient.
Trust Decides Bookings
Reviews and clear pricing signals convert a nervous new patient more than any discount offer.
Showing up first, locally.
This dental and skin clinic had a Google Business Profile that hadn't been touched in over a year, and a paid search account that hadn't kept pace with new competitors moving into the area. I rebuilt local SEO signals, restructured Search campaigns around actual treatment lines, and tightened conversion tracking so we could see which keywords actually drove booked appointments. Qualified patient leads rose 58%.
Dental + Skin Clinic
Healthcare, Sydney
Three tiers, scoped to your practice's size.
Every tier is personally managed and built with AHPRA advertising guidelines in mind.
For a single-location practice building a properly structured local presence for the first time.
- Google Search build & management
- Google Business Profile setup
- Conversion tracking
- Monthly reporting call
For an established practice ready to separate high-ticket and routine acquisition.
- Everything in Foundation
- Local SEO & GBP management
- Meta before/after creative
- Bi-weekly reporting
For multi-location groups or high-spend accounts.
- Everything in Growth
- Recall & rebooking email flows
- Quarterly strategy sessions
Ad spend is paid directly to Google/Meta and is separate from the management fee. No lock-in contracts.
Four phases. One person accountable.
I don't hand your account to a junior. Every keyword, every profile update — personally managed.
Reviewing your Google Business Profile, existing account structure and tracking before touching budget.
Separate pages for high-ticket treatments and routine care, each built to reduce booking friction.
Structured Search campaigns and Google Business Profile optimisation built around the suburbs you serve.
Automated recall reminders and review requests that keep the chair booked long after the first visit.
What industry peers say.
★★★★★"Robin is one of the best digital marketers I've encountered — strategic and data-driven with a keen creative eye."
Director of Business & Agency Sales, Pinterest
★★★★★"He is always collaborative, super knowledgeable on his business and ours, and is all in all an excellent partner."
Senior Account Manager, Meta
★★★★★"His innovative approach to performance marketing was instrumental in the success of Domain's campaigns."
Head of Digital Acquisition, Domain
Senior execution vs. the agency model.
| Feature | RT Digital | Traditional Agency | In-House |
|---|---|---|---|
| Who manages your account | ✓ Robin, personally | Junior account manager | Depends on hire |
| Local SEO & GBP | ✓ Included from Growth tier | Often a paid add-on | Variable |
| Focus | ✓ High-value, high-intent patients | Volume & impressions | Variable |
| Estimated monthly investment | From $4,000/mo | $3,000 – $8,000+/mo | $10,000+/mo (salary) |
Common questions.
How much does dental marketing cost?
Packages start at $4,000 per month, the same minimum engagement across all services. Most established practices sit in the $6,500 per month tier.
Do you manage our Google Business Profile?
Yes. Local visibility and Google Business Profile management are part of the Growth tier and above, since almost every dental search has a local intent.
Can you help with AHPRA compliance for dental advertising?
Yes. Campaigns and landing pages are built with AHPRA's advertising guidelines for regulated health services in mind.
How do you handle high-ticket treatments differently to routine check-ups?
Invisalign and implant enquiries get dedicated campaigns and landing pages with financing and consultation messaging, separate from routine clean-and-check acquisition.
How long until we see new patient enquiries?
Search campaigns typically generate meaningful enquiry volume within two to four weeks, with local SEO compounding over three to six months.
Is there a lock-in contract?
No. Most accounts need a 90-day runway to gather enough data to optimise properly, but there's no fixed-term contract.
Ready to be the practice
they find first?
I'll audit your Google Business Profile and Search account, show you exactly where visibility is leaking, and outline what a properly structured local presence looks like. 3 client slots currently available.
Apply for a Free AuditNo lock-in contracts · Senior-led execution · 10 clients max