Secure the placements.
Dominate the search results.
Senior-led Performance Digital PR. We secure high-authority backlinks and media placements across top-tier digital publications to build massive consumer trust and drive your organic SEO.
PR built for the algorithm, not just the ego.
Traditional PR focuses on getting your name in print for brand awareness. Performance Digital PR focuses on getting high-authority websites to link back to your domain, signaling to Google and AI models that you are the most trusted business in your category.
Through our vetted network of specialist PR partners, we secure editorial coverage, native publisher placements, and high-value contextual backlinks across local and national media outlets.
This dual approach yields immediate credibility when prospective customers research your brand, whilst simultaneously accelerating your organic (SEO) rankings so you capture more free, high-intent traffic month over month.
SEO Driven
How we engineer authority.
We execute data-backed campaigns that secure high-value placements, turning media relations directly into search engine dominance.
Securing editorial features that position you as the industry leader while providing a powerful backlink.
Every high-quality backlink acts as a permanent asset that raises your site's overall ranking capability.
Outcomes we've delivered.
Accelerated digital brand discoverability and store revenue by 70% year-over-year.
Drove a 58% increase in qualified patient leads by intercepting high-intent search traffic.
Lowered cost per qualified consultation through high-trust, authoritative brand placements.
Achieved a consistent 6x Return on Ad Spend for FMCG direct-to-consumer sales.
Transparent, scalable retainers.
Because Digital PR requires significant resource allocation, journalist pitching, and content creation, it is bundled exclusively into our Premium+ retainer for established brands.
Basic
Ideal for brands looking to establish high-ROAS acquisition on their core digital channels.
- Setup & Management of 2 Paid Media Channels.
- High-level Social Strategy Recommendations.
- Ongoing Campaign Optimisation.
- Access to Interactive Performance Dashboard.
Standard
Great for brands ready to scale acquisition while capturing lost revenue through automated retention.
- Everything in Basic, plus:
- Setup & Management of 1 Additional Paid Media Channel.
- Email Marketing Automation (Architecture & Build).
- Advanced Performance & Creative Reporting.
Premium
For growing brands wanting a complete, end-to-end full-funnel digital strategy.
- Everything in Standard, plus:
- Up to 4 Paid Media Channels managed simultaneously.
- Onsite CRO & UX Recommendations.
- Advanced email automation builds.
- Cross-channel media mix & calendar planning.
Premium+
For established brands needing full-scale link building, creator management, and out-of-home scaling.
- Everything in Premium, plus:
- Scope and execution of Digital PR & Link Building.
- Creator & KOL sourcing and management.
- Up to 6 Paid Media Channels managed simultaneously.
- Scope and execution of DOOH & CTV advertising.
* All prices exclude GST. Ad spend is paid directly to the ad platforms and is not included in management fees. Digital PR campaigns are executed via our vetted specialist network; all content writing, pitching, and placement negotiation is managed directly by RT Digital to ensure complete SEO alignment.
Common questions about Digital PR.
What is Performance Digital PR?
Performance Digital PR bridges the gap between traditional public relations and SEO. Instead of just aiming for brand awareness, we secure placements, articles, and brand mentions on top-tier digital publications specifically to earn high-authority backlinks that directly improve your Google and AI search rankings.
How does Digital PR help my SEO?
Google and AI search engines view backlinks from reputable media outlets as "votes of confidence". The more high-quality, contextually relevant publications linking back to your website, the higher your Domain Authority becomes, allowing you to outrank competitors for highly lucrative keywords.
Is this different from traditional PR?
Yes. Traditional PR is often measured by vague metrics like "reach" or "impressions". Performance Digital PR is highly measurable. We track the exact backlinks acquired, the increase in your website's Domain Authority, and the subsequent surge in organic search traffic and revenue.
Do you write the articles and press releases?
Yes. We handle the entire process through our specialist partner network. This includes identifying media opportunities, writing data-driven press releases or thought-leadership articles, pitching to journalists, and securing the final published link.
Ready to build massive
organic authority?
Stop relying on spammy backlink tactics. Secure real editorial features that build brand prestige and dominate the search algorithms.
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