Stop bidding on vanity metrics.
Start capturing active buyers.
Senior-led Google and Bing Ads management. We engineer Search, Shopping, and Performance Max campaigns to intercept high-intent customers exactly when they are ready to convert.
People on social media are browsing. People on search are buying.
Google and Bing are the only platforms where your customer literally types exactly what they want into a search bar. The challenge isn't finding them—it's preventing Google's automated settings from wasting your budget on irrelevant, broad-match clicks.
Led personally by founder Robin Tabari, we structure your Search, Shopping, and Performance Max (PMax) campaigns with rigorous negative keyword lists and highly segmented bidding strategies.
We leverage Google for mass intent capture, and Bing to target highly lucrative B2B and high-net-worth demographics, ensuring you command the search engine results page (SERP) where it actually counts.
Bid Management
Search Formats that perform.
We deploy the right ad format for the right query, matching high-ticket local services with Search ads and visual eCommerce inventory with Google Shopping.
Highly relevant text ads targeting specific, high-intent commercial keywords for professional services.
Dynamic product feeds displaying image, price, and brand directly in the search results for eCommerce.
Ensuring your clinic or physical practice dominates local search intent and AI generative overviews.
Outcomes we've delivered.
Scaled Marketing Efficiency Ratio from x4 in 2024 to x7 in 2026 across paid channels.
Drove a 58% increase in qualified patient leads by intercepting high-intent traffic.
Lowered cost per qualified consultation through culturally nuanced, high-trust messaging.
Achieved a consistent 6x Return on Ad Spend for FMCG direct-to-consumer sales.
Transparent, scalable retainers.
We don't do lock-in contracts or vague percent-of-spend fees. You pay a flat rate for senior execution across your core acquisition channels.
Basic
Ideal for brands looking to establish high-ROAS acquisition on their core digital channels.
- Setup & Management of 2 Paid Media Channels (e.g. Google Ads & Meta Ads).
- High-level Social & Email Strategy Recommendations.
- Ongoing Campaign Optimisation.
- Access to Interactive Performance Dashboard.
Standard
Great for brands ready to scale acquisition while capturing lost revenue through automated retention.
- Everything in Basic, plus:
- Setup & Management of 1 Additional Paid Media Channel (e.g. Bing Ads).
- Email Marketing Automation: Architecture, flow triggers & technical build.
- Advanced Performance & Creative Reporting.
Premium
For growing brands wanting a complete, end-to-end full-funnel digital strategy.
- Everything in Standard, plus:
- Up to 4 Paid Media Channels managed simultaneously.
- Advanced email automation builds (Winback, VIP Milestones flows).
- Onsite CRO & UX Recommendations.
- Cross-channel media mix & promotional calendar planning.
Premium+
For established brands needing high-volume creative testing and top-of-funnel scaling.
- Everything in Premium, plus:
- Scope and execution of CTV, TV, and Radio advertising.
- Execution of Programmatic DOOH (Digital Billboards).
- Up to 6 Paid Media Channels managed simultaneously.
- Advanced LTV (Lifetime Value) Reporting.
* All prices exclude GST. Ad spend is paid directly to Google or Microsoft and is not included in management fees. We provide comprehensive ad copywriting, data-driven bid adjustments, and technical tracking setups. Pricing may vary slightly based on ad spend volume or custom feed integration requirements.
Common questions about Search Ads.
Why do you include Bing Ads alongside Google Ads?
While Google captures the vast majority of search volume, Bing is heavily integrated into corporate networks and Microsoft devices. For B2B clients, law firms, and high-net-worth demographics, Bing often delivers a much lower Cost Per Acquisition (CPA) with highly qualified leads.
Why work with a search specialist instead of a generalist agency?
Google's default settings are designed to make you spend more money on broad, irrelevant searches. A senior specialist actively protects your budget through rigorous negative keyword management, exact-match segmentation, and conversion tracking, rather than just accepting Google's automated recommendations.
Do you handle Google Shopping and Performance Max?
Yes. For our eCommerce clients, we build out complex product feeds, optimise Shopping listings, and structure Performance Max (PMax) campaigns to ensure your best-selling, highest-margin products get the visibility they need to drive profitable revenue.
How does Search tie into my other digital marketing?
Google and Bing capture 'active intent'—people searching exactly for what you sell. This works in perfect harmony with 'demand generation' channels like Meta or TikTok. We capture the demand on Google, and we remarket to those website visitors on social media until they convert.
Ready to dominate
local and national search?
Stop wasting budget on broad match keywords. Scale your high-intent acquisition with senior-led search management.
Apply for a Free AuditNo lock-in contracts · Senior-led execution · 3 slots remaining