More booked consultations.
Fewer tyre-kickers.
Senior-led paid acquisition for Sydney's cosmetic and aesthetic clinics. I capture high-intent patients actively searching for injectables, skin treatments, and cosmetic procedures — and convert them into consultations worth showing up to.
Cosmetic marketing is harder than most agencies admit.
Meta and Google both have strict policies around before-and-after imagery, procedure-specific targeting, and health-related claims. Generic agencies get accounts banned. I've navigated these restrictions for years — building compliant campaigns that still convert.
Policy compliance
Meta prohibits before/after photos and body-image targeting. Google restricts personalised ads for cosmetic procedures. I build campaigns that stay compliant without sacrificing conversion rate.
Quality over volume
A flood of low-intent enquiries wastes your front desk. My acquisition strategy targets financially qualified, decision-ready patients — not people who just clicked a curiosity ad.
Lifetime value
Cosmetic patients who return are worth 5–10× their first treatment. I build retention infrastructure via Klaviyo that automates rebooking, review generation, and upsell sequences.
Full-funnel coverage for cosmetic clinics.
From the first ad impression to a patient's third visit — I manage every digital touchpoint that drives revenue.
Google Search
High-intent keyword campaigns targeting patients actively searching for Botox, fillers, laser, skin treatments and cosmetic procedures in Sydney. Bid strategy, negative keywords, and landing pages all optimised for booked consultations — not clicks.
Meta Advertising
Compliant awareness and retargeting campaigns on Facebook and Instagram. I build creative strategies that work within Meta's health advertising policies while still driving measurable consultation bookings.
Conversion Rate Optimisation
Your landing page is where most clinics leak patients. I audit and rebuild the path from ad click to confirmed booking — improving page speed, trust signals, messaging clarity, and form design.
Klaviyo Retention
Automated post-treatment follow-up, rebooking sequences, review generation, and seasonal promotion flows. Built in Klaviyo to maximise patient lifetime value without any manual effort from your team.
Digital Out-of-Home
Brand presence in premium Sydney postcodes — Double Bay, Mosman, Paddington, Surry Hills. I integrate DOOH into your digital strategy to build clinic awareness among high-net-worth locals.
Reporting & Analytics
A live dashboard that tracks cost per consultation, ROAS, and patient acquisition trends — not vanity metrics. Monthly strategy calls with Robin directly — no account managers or middlemen.
What happens when you partner with RT Digital.
Every engagement begins with an honest audit. No lock-in. No junior account managers. Just a senior-led strategy built around your clinic's specific growth goals.
I review your existing Google Ads and Meta accounts, GA4 setup, landing page performance, and competitor positioning. You receive a plain-English summary of what's working, what's wasted, and what the roadmap looks like.
Before scaling any ad spend, I fix the leaks. I rebuild or optimise your consultation booking flow — headline, social proof, form design, page speed — so every click has a real chance of converting.
Google Search and Meta campaigns go live — built on a compliant, high-intent strategy. I manage creative, copy, targeting, bids, and budget allocation personally. Weekly performance checks, no set-and-forget.
Klaviyo email flows are built in parallel — post-consultation nurture, rebooking triggers, seasonal promotions, and review generation. The goal is to make every acquired patient worth 3× their first visit.
Monthly strategy call, live reporting dashboard, and continuous testing across creative, audiences, and landing pages. I report on cost per booked consultation — the metric that actually matters for your clinic.
What people say about working with Robin.
★★★★★"Robin is one of the best digital marketers I've encountered — strategic and data-driven with a keen creative eye. He always had bold ideas and wasn't afraid to take risks, making the campaigns we worked on together innovative yet effective."
Director of Business & Agency Sales, Pinterest
★★★★★"He is always collaborative, super knowledgeable on his business and ours, and is all in all an excellent partner to work with."
Senior Account Manager, Meta
★★★★★"Robin's innovative approach to performance marketing was instrumental in the success of our campaigns. He was always thinking one step ahead, constantly looking for new ways to improve performance and drive results."
Head of Digital Acquisition, Domain
Common questions from cosmetic clinic owners.
Can you run before-and-after ads on Meta?
Not directly — Meta prohibits before-and-after imagery and body-image targeting under its health and wellness advertising policies. I build compliant creative strategies that still drive strong consultation bookings without risking account suspension.
How quickly will I see results?
Most clinics see measurable improvements in cost per consultation within 60–90 days. The first 30 days are audit and setup — fixing landing pages and campaign structure. Month 2 onwards is where performance compounds.
Do you work with multiple clinics in the same area?
No. I cap intake at 10 clients total and won't take on direct competitors in the same suburb or postcode. When you work with RT Digital, you have exclusivity in your immediate market.
What ad spend do I need?
I recommend a minimum of $3,000–$5,000/month in ad spend across Google and Meta to generate meaningful data and results. This is separate from my management fee. I'll advise the right budget split for your clinic's goals during the audit.
What makes you different from a cosmetic marketing agency?
Traditional agencies sign as many clinics as possible and hand your account to a junior account manager. I operate with a strict cap of 10 clients, meaning your account is managed personally by a former Head of Performance at Domain — not delegated.
Ready to fill your
consultation calendar?
I audit your current digital setup and show you exactly where you're losing patients. No obligation. 3 client slots currently available.
Apply for a Free AuditNo lock-in contracts · Senior-led · Sydney's cosmetic clinic specialist