Built by someone who
ran it at Domain.
As Head of Performance at Domain — Australia's #1 property platform — I managed acquisition strategy at the highest level in Australian real estate. Now I bring that expertise directly to premium agencies and boutique developers who want to compete at the top of the Sydney market.
Most agencies guess how property buyers search. I know.
As Head of Performance at Domain, I ran acquisition strategy for the platform that most Sydney buyers use when they're actively looking to purchase. I understand the buyer journey at a data level that no generic marketing agency can replicate — what keywords they use, when they convert, how they compare properties, and what makes them contact an agent.
Buyer psychology
Property buyers in premium Sydney suburbs behave differently from other markets. I build campaigns calibrated to the specific search patterns, dwell times, and comparison behaviours of high-net-worth Sydney buyers.
Suburb-level targeting
Digital advertising for real estate should be surgical — targeting specific postcodes, income brackets, and life-stage signals. I build audience strategies that reach serious buyers, not browsers.
Digital out-of-home
Premium OOH placements in Double Bay, Mosman, Woollahra, and the Eastern Suburbs build agency brand presence among the demographic most likely to list or purchase premium property.
Digital acquisition for premium property agencies.
Google Search & Display
High-intent search campaigns targeting active buyers in your suburbs — "houses for sale [suburb]", "real estate agent [suburb]", "luxury apartments Sydney Eastern Suburbs". Display retargeting to stay visible across the buyer's research journey.
Meta & Instagram
Property showcase campaigns on Facebook and Instagram with suburb-level, income-level, and life-stage targeting. Retargeting sequences for website visitors who've viewed listings but haven't made contact.
Digital Out-of-Home
Strategic OOH placements in premium Sydney postcodes — shopping centres, transit hubs, and high-traffic street furniture in the neighbourhoods where your buyers and sellers live. Integrated with your digital campaigns for maximum reach frequency.
Developer Campaign Management
Off-the-plan and new development campaigns are a different beast — longer sales cycles, higher stakes, and the need to build project brand equity alongside lead generation. I've managed this at scale at Domain.
Vendor & Buyer Retention
Klaviyo email infrastructure that keeps your database warm between transactions — market updates, suburb reports, new listing alerts, and anniversary nurture sequences that generate referrals and repeat business.
Analytics & Attribution
Property marketing has notoriously long attribution windows. I build GA4 setups and reporting dashboards that correctly attribute listings and sales to the campaigns that generated them — even across a 6-month decision cycle.
From agency audit to premium listing enquiries.
Real estate marketing requires both brand presence and performance acquisition. I build strategies that do both — capturing immediate buyer intent while building long-term agency reputation in your target suburbs.
I review your current digital presence, competitor agency advertising in your suburbs, and the keyword and audience landscape. You'll understand clearly where the opportunity is and what it'll cost to capture it.
I separate agency brand-building campaigns (building long-term recognition and vendor trust) from listing-specific performance campaigns (immediate buyer lead generation). Most agencies blur these and lose efficiency on both.
Google Search for active buyers, Meta for awareness and retargeting, and DOOH for premium local visibility — all launched in coordination, with messaging that's consistent across every touchpoint.
Most real estate agencies are sitting on a gold mine of past buyers, sellers, and enquirers. I build Klaviyo sequences that systematically reactivate this database — generating referrals, repeat business, and market update engagement.
Monthly strategy call reviewing cost per enquiry, listing lead volume, and campaign performance by suburb. I adjust budget allocation between areas based on where the active market is strongest at any given time.
What people say about working with Robin.
★★★★★"His innovative approach to performance marketing was instrumental in the success of Domain's campaigns. He was always thinking one step ahead, constantly looking for new ways to improve performance."
Head of Digital Acquisition, Domain
★★★★★"Robin is one of the best digital marketers I've encountered — strategic and data-driven with a keen creative eye. Innovative yet effective in everything he touched."
Director of Business & Agency Sales, Pinterest
★★★★★"He is always collaborative, super knowledgeable on his business and ours, and is all in all an excellent partner to work with."
Senior Account Manager, Meta
Questions from real estate agency principals.
How is this different from what Domain and REA offer?
Domain and REA sell listing visibility within their own platforms. I build agency brand presence and buyer acquisition outside those platforms — on Google, Meta, and through out-of-home — so you're not entirely dependent on portals for your enquiry volume. Having worked at Domain, I know exactly how to complement portal investment with independent digital acquisition.
Do you work with individual agents or agency principals?
I work with agency principals and boutique developers — not individual agents. The minimum engagement level and scope of work is better suited to practices managing 20+ listings or developers with projects in market.
Can you help with off-the-plan and new development marketing?
Yes — I have direct experience managing new development campaigns at scale from my time at Domain. Off-the-plan requires a different strategy to standard agency marketing — longer nurture cycles, project brand building, and staged release management.
How do you measure results for real estate campaigns?
I track cost per qualified enquiry, open home attendee attribution, and listing lead volume by suburb and campaign. For developers, I build pipelines that track leads from first touch through to EOI and exchange. Long attribution windows are managed through proper GA4 and CRM integration.
Let's grow your
premium property brand.
I'll audit your current digital presence and show you where you're losing buyers and vendor mandates to competitors. 3 client slots currently available.
Apply for a Free AuditNo lock-in · Built by a former Domain Head of Performance