Legal enquiries from
clients who can afford you.
A single retained family law or commercial litigation client can be worth $50,000+ in fees. I run high-intent Google campaigns and Meta funnels that reach exactly the people who need your firm most — and convert them into qualified initial consultations.
45% reduction in cost per legal enquiry.
Integrated Family Law came to RT Digital with expensive Google campaigns generating unqualified enquiries. Here's what changed.
Restructured Google Ads keyword strategy around high-intent family law search terms, rewrote landing page copy to pre-qualify enquiries, and implemented Klaviyo nurture sequences for leads who weren't ready to engage immediately. Cost per qualified legal consultation dropped 45% within 90 days.
The problem
Broad keyword targeting was generating high volume but low-quality enquiries — costing the firm in wasted consultation time with unqualified prospects.
The fix
Tightly structured exact-match and phrase-match campaigns, negative keyword elimination, landing page restructure with qualification signals, and Klaviyo nurture for warm leads.
The result
45% lower cost per qualified consultation. Higher average client value from enquiries that were pre-qualified by the ad copy and landing page messaging before they even called.
Digital acquisition for specialist legal practices.
Google Search
High-intent keyword campaigns for family law, commercial litigation, personal injury, property law, and wills & estates. Structured to reach people who are ready to engage a lawyer — not people browsing general legal information.
Meta Advertising
Awareness and retargeting campaigns that keep your firm visible to prospects during the consideration period. Family law decisions aren't made in a day — Meta keeps you front-of-mind throughout the process.
Landing Page CRO
Legal landing pages need to project authority, empathy, and clarity — fast. I audit and rebuild your consultation booking pages to pre-qualify enquiries and reduce wasted consultation time.
Enquiry Nurture
Klaviyo email sequences for leads who aren't ready to engage immediately. Legal clients often sit with a problem for weeks before reaching out — I keep your firm visible and credible throughout that window.
LinkedIn Strategy
For commercial litigation and B2B legal practices, LinkedIn is a high-value outreach channel. I build sponsored content strategies and connection sequences that reach directors, executives, and business owners.
Reporting & Analytics
I track cost per qualified consultation and client acquisition cost — not impressions or clicks. Monthly strategy call with Robin directly. No account managers or intermediaries.
Built around qualified enquiries, not raw volume.
The most expensive thing in legal marketing is paying for unqualified enquiries that waste your lawyers' time. Every campaign I build is structured to pre-qualify intent before a prospect even picks up the phone.
I map the competitive keyword landscape for your practice areas — who's bidding, what's the average CPC, and where your current campaigns are losing to competitors. You receive a frank view of the opportunity and the cost.
Your consultation request page needs to do two jobs simultaneously: build authority (credentials, testimonials, case outcomes) and pre-qualify the enquiry (practice area, situation type, ability to pay). I rebuild this before any ads go live.
Google Search campaigns structured per practice area — not one generic "law firm Sydney" campaign. Family law, commercial litigation, and property law have completely different search intent and require different ad copy, bids, and landing pages.
Klaviyo email sequences for enquiries that don't immediately convert to a consultation — a common pattern in high-stakes legal matters where people take time to decide. These sequences position your firm as the trusted authority throughout the decision period.
Direct monthly strategy call reviewing cost per qualified consultation, enquiry quality scores, and practice area performance. I adjust bids, copy, and budget allocation based on actual data — not assumptions.
What people say about working with Robin.
★★★★★"Robin is one of the best digital marketers I've encountered — strategic and data-driven with a keen creative eye. Always thinking one step ahead."
Director of Business & Agency Sales, Pinterest
★★★★★"He is always collaborative, super knowledgeable on his business and ours, and is all in all an excellent partner to work with."
Senior Account Manager, Meta
★★★★★"His innovative approach to performance marketing was instrumental in the success of our campaigns. He was always thinking one step ahead."
Head of Digital Acquisition, Domain
Questions from law firm principals.
Which practice areas work best with paid digital advertising?
Family law, personal injury, and property law tend to have the highest search volume and most defined intent. Commercial litigation clients are often better reached via LinkedIn and relationship-based channels. I'll advise the right channel mix for your specific practice areas during the audit.
How do you prevent unqualified enquiries from wasting our lawyers' time?
Through a combination of tightly structured keyword targeting (excluding informational queries), landing page copy that signals cost and process upfront, and ad copy that speaks specifically to your ideal client profile — not everyone with a legal problem.
Can you run legal advertising on Meta?
Yes — Meta has restrictions around certain types of legal targeting (particularly personal attributes), but family law awareness campaigns, retargeting sequences, and general brand presence campaigns are all achievable within policy. I navigate these restrictions routinely.
How quickly can we expect to see results?
For Google Search campaigns, meaningful improvements to enquiry quality and cost are typically visible within 60–90 days. The first 30 days involve audit, restructure, and launch. Month 2 onwards is where the campaign data allows for real optimisation.
Let's generate more
qualified legal enquiries.
I'll audit your current Google Ads and website and show you exactly where your law firm is losing qualified clients. 3 slots currently available.
Apply for a Free AuditNo lock-in · Senior-led · Family law & litigation specialist