From Google search
to confirmed appointment.
Invisalign, dental implants, veneers, smile makeovers — high-value cosmetic dental procedures are won or lost on Google Search and your landing page. I manage the full funnel from the first search term to a seated patient.
Dental patients shop around. Most practices lose them at the landing page.
Someone searching "Invisalign Sydney" will click 3–5 websites before calling. The practice that wins is the one with the fastest page load, clearest pricing signals, most compelling social proof, and the easiest booking form. Most dental websites fail on all four.
Landing page speed & UX
A 3-second load time can cost you 40% of your clicks. I audit and fix the technical and UX issues that cause dental patients to bounce before they read a single word.
Keyword dominance
Cosmetic dental keywords are highly competitive and expensive. I build tightly structured campaigns that maximise quality score and bid efficiency — so you get more bookings for the same budget.
Meta for treatment awareness
Google captures demand. Meta creates it. I build Meta campaigns that build awareness for high-value treatments among the demographics most likely to invest in their smile.
The full digital picture for cosmetic dental practices.
Google Search Ads
Tightly structured campaigns for Invisalign, dental implants, veneers, teeth whitening, and smile makeover keywords in Sydney. Exact match, negative keywords, and location targeting dialled in.
Meta & Instagram
Awareness and retargeting campaigns showing transformation-focused creative to people in your target postcodes — without violating Meta's health advertising policies.
CRO & Landing Pages
I build or optimise dedicated landing pages for each treatment type — with clear trust signals, fast load times, pricing transparency, and a frictionless appointment booking flow.
Patient Reactivation
Klaviyo email sequences that reactivate dormant patients, promote seasonal treatment offers, and generate Google review requests from your happiest patients — automatically.
Local SEO Support
Google Business Profile optimisation, structured citation management, and review generation strategy — to rank your practice when nearby patients search for cosmetic dental services.
Live Dashboard
A real-time reporting dashboard that tracks cost per booked appointment, ROAS, and treatment-level conversion rates. Monthly strategy call with Robin — no junior account managers.
From audit to booked appointments.
Before a dollar of budget changes, I fix the fundamentals. The most expensive thing in dental marketing is paying for clicks that bounce from a broken landing page.
I review your Google Ads history, Meta account, website speed, landing page conversion rate, and Google Business Profile. You get an honest assessment of where your current budget is being wasted.
Before scaling ad spend, I fix your conversion foundations — page speed, trust signals (reviews, credentials, before/after process), pricing clarity, and booking form friction. This alone often reduces cost per appointment by 20–30%.
Google Search campaigns built per treatment type — not one generic "dental services" campaign. Invisalign, implants, and veneers all have different search intent, different economics, and need different ad copy and landing pages.
Facebook and Instagram retargeting sequences for website visitors who haven't booked yet, plus awareness campaigns targeting high-income demographics in your practice's catchment area.
Klaviyo email infrastructure that automates appointment follow-up, treatment-specific rebooking sequences, and Google review generation — building your online reputation systematically.
What people say about working with Robin.
★★★★★"Robin is one of the best digital marketers I've encountered — strategic and data-driven with a keen creative eye. He always had bold ideas and wasn't afraid to take risks."
Director of Business & Agency Sales, Pinterest
★★★★★"He is always collaborative, super knowledgeable on his business and ours, and is all in all an excellent partner to work with."
Senior Account Manager, Meta
★★★★★"His innovative approach to performance marketing was instrumental in the success of our campaigns. Always thinking one step ahead."
Head of Digital Acquisition, Domain
Questions from dental practice owners.
Which dental treatments get the best ROI from paid ads?
Dental implants, Invisalign, and smile makeovers offer the best ROI from paid advertising because their case values ($5k–$30k) comfortably justify aggressive acquisition spend. General dentistry (checkups, fillings) is harder to justify at CPC rates for competitive Sydney keywords.
Should I focus on Google or Meta for dental marketing?
Google Search should be your primary channel — it captures patients actively searching for specific treatments right now. Meta works best as a secondary awareness and retargeting layer to stay visible during the consideration period. I manage both, calibrated to your specific treatment mix and goals.
How much ad spend do I need?
For meaningful results on competitive dental keywords in Sydney, I recommend a minimum of $3,000–$5,000/month in ad spend across Google and Meta. This is separate from my management fee. I'll advise the right budget allocation during your audit.
Can you help with Google Business Profile and local SEO?
Yes — I include Google Business Profile optimisation, review generation automation, and local citation management as part of the broader engagement. Organic local visibility compounds your paid investment over time.
Ready to fill your
appointment book?
I'll audit your current Google Ads and website and show you exactly where you're losing cosmetic dental patients. 3 client slots currently available.
Apply for a Free AuditNo lock-in · Senior-led · Sydney dental specialist