Own The Living Room. Target The Individual.
We bring the prestige of television into the performance era. Place your brand in front of Australia's highest-value audiences alongside culture's biggest shows, powered by programmatic precision.
✓ Non-Skippable Premium Inventory ✓ DSP Programmatic Access ✓ Senior Executed
Average Video Completion Rate
Only 4–5 mins per hour
100% Non-skippable
Full-screen, sound-on living room
Programmatic DSP integrations
Traditional TV is Cluttered. YouTube is Skippable. Netflix is Pure Attention.
For decades, broadcast TV commanded the living room, but plagued advertisers with 15-minute ad breaks, untrackable measurement, and zero audience targeting. YouTube solved the targeting problem, but conditioned users to hover their thumb over the "Skip Ad" button after 5 seconds.
Netflix Advertising is the premium hybrid. Ad loads are strictly capped at 4 to 5 minutes per hour. When your ad plays, it plays full-screen, un-skippable, in a pristine, brand-safe environment while the viewer is deeply engaged in a narrative.
We access Netflix inventory via advanced Demand Side Platforms (DSPs), allowing us to layer first-party data, postcode targeting, and genre matching over premium television assets.
The Streaming Advantage
- ✓ Zero Clutter: Ad breaks are typically only one or two commercials long. You aren't fighting for attention.
- ✓ Programmatic Targeting: Target by Australian postcode, viewer demographics, or specific content genres.
- ✓ First-Party Data Sync: Upload your existing CRM list securely to target or exclude your current customers.
- ✓ Brand Halo Effect: Transfer the prestige of global hit shows directly to your local premium clinic or retail brand.
High-Impact Formats Engineered for the Living Room.
Netflix has moved beyond basic commercial breaks, offering native, non-intrusive formats that reward binge-watchers and command absolute attention.
Pre-Roll & Mid-Roll Video
The foundation of CTV. 15, 30, or 60-second high-definition spots placed before the show starts or at natural narrative breaks to ensure maximum viewer retention.
Pause Ads
A highly innovative format. When a user pauses their show to grab a drink, a static, high-resolution ad takes over the screen. Zero disruption, massive visibility.
Top 10 Sponsorships
Guarantee your brand’s placement exclusively alongside the "Top 10 Most Watched" shows in Australia, ensuring you are part of the daily cultural conversation.
QR Code Integration
Turn lean-back awareness into lean-forward action. We embed trackable QR codes into your CTV creative to drive immediate second-screen (mobile) conversions.
Programmatic Netflix Ad Packages.
Because Netflix commands a premium CPM ($60–$80+), it requires disciplined programmatic buying to prevent budget waste. We cap our roster to provide elite, hands-on optimization.
Market Presence
For regional premium brands (e.g., medical clinics, law firms) looking to dominate specific local postcodes with high-end TV placements.
Package Inclusions
- DSP Platform Setup (DV360/Trade Desk)
- Postcode & Geo-Fencing Strategy
- Pre-roll & Mid-roll Placements (15s/30s)
- Frequency Capping Controls
- Monthly Reach & Completion Reporting
- Recommended Media Spend: $10k–$15k/mo
National Scale
For established DTC and retail brands seeking national prestige, broad genre targeting, and integrated QR response tracking.
Package Inclusions
- Everything in Market Presence, plus:
- Advanced Genre & Viewing Mood Targeting
- First-Party CRM Data Onboarding
- Pause Ads & Static Integration
- QR Code Second-Screen Tracking Setup
- Bi-weekly Optimization Syncs
- Recommended Media Spend: $15k–$30k/mo
Omnichannel Sync
The ultimate full-funnel build. We use Netflix to generate mass demand, and use Meta/Google to harvest the resulting search spikes.
Package Inclusions
- Everything in National Scale, plus:
- Cross-Channel Synergy (Netflix + Meta + Google)
- Brand-Lift Search Analysis (Google Halo Effect)
- "Top 10" Sponsorship Negotiation Support
- Priority Dedicated Senior Strategist Access
- Custom Data Studio Dashboarding
- Recommended Media Spend: Custom Scoped
*Media spend is paid directly to the programmatic exchange. Note: Netflix requires strict creative broadcast clearances and QA approval times.
Is Netflix Advertising Right For Your Brand?
Netflix is an ultra-premium, high-CPM environment. It is a powerful brand multiplier, but not meant for immediate direct-response survival.
Netflix Is Ideal When:
- You have high-quality, broadcast-standard video creative (or the budget to produce it).
- Your Meta and Google Ads are already highly profitable, and you need a top-of-funnel engine to generate *new* net demand.
- You operate a high-margin brand (luxury retail, automotive, property, premium medical) where brand trust and prestige are paramount.
- You can sustain a minimum monthly media budget of $10,000+ to achieve meaningful reach.
We Would Point You Elsewhere If:
- You only have iPhone-shot, raw UGC video content (Netflix requires strict broadcast-quality clearances).
- You need immediate, $1-for-$1 direct sales tracking this week to keep the lights on.
- Your total monthly marketing budget is under $10,000 (We will deploy Meta & Google Search instead).
Deploying A Connected TV Campaign.
Strategy & Clearances
We finalize audience geo-targeting, secure programmatic access via our DSP, and submit your video assets to Netflix for their mandatory 14-day broadcast QA review.
Launch & Pacing
Campaigns go live across the ad-supported tier. We monitor bid win-rates, frequency capping, and ensure spend is pacing smoothly against available local inventory.
The Digital Halo Effect
As TV reach expands, we actively monitor your Google Search console and Meta retargeting pools to capture the direct lift in branded search traffic generated by the CTV spots.
Creative Rotation
We analyze completion rates and genre performance, swapping out creative assets to combat fatigue and testing new formats like "Pause Ads" to drive efficiency.
Netflix Advertising FAQs.
How much do Netflix Ads cost in Australia?
Because it is a premium, non-skippable, low-clutter environment, Netflix operates on a high CPM (Cost Per Mille / 1,000 impressions), typically ranging from $60 to $80 AUD. While this is more expensive than YouTube or Meta, the 95%+ completion rate and undivided living room attention justify the premium for high-value brands.
Are people actually on the ad-supported tier in Australia?
Yes. Adoption has scaled massively since the launch in late 2022. Recent industry data indicates that a significant majority (often 60-70%+) of new Australian sign-ups are opting for the cheaper, ad-supported tier, creating a highly scalable audience.
Can I target specific TV shows?
While you cannot cherry-pick individual niche shows, you can buy "Top 10 Sponsorships" to guarantee placement on the most viral shows in the country. Otherwise, targeting is done by primary genre (Action, Drama, Unscripted), viewer mood (Adrenaline, Chill), and precise geographical postcodes.
What are the creative specs for a Netflix Ad?
Netflix adheres to strict broadcast standards. Ads must be high-definition, with specific audio loudness levels. They accept 10, 15, 30, and 60-second formats. Crucially, all creative must pass a platform review and be submitted at least 14 days prior to launch.
Can I track direct sales from a Netflix Ad?
Direct 1-to-1 click attribution is not possible on a television screen (unless you utilize a QR code). We measure CTV success through View-Through Attribution (partnering with your DSP), and by analyzing the correlated spike in your branded Google Search traffic and direct site visits.
Elevate Your Brand To The Main Screen.
Book a consultation with our programmatic buying team. We will outline audience sizes in your target postcodes and build a media plan to get your brand onto Netflix.
Request A Programmatic CTV Audit