Patients who've already
decided to invest.
Rhinoplasty, breast augmentation, IVF — these aren't impulse purchases. Patients research for months before booking. I build acquisition funnels that capture them at every stage of that journey, and convert them at the moment they're ready.
Long-consideration procedures need a different funnel.
Someone researching a rhinoplasty isn't going to click one ad and book a consultation. They compare surgeons for months, read reviews obsessively, and consume before-and-after content across platforms. Generic lead-gen campaigns fail because they only target the bottom of this funnel — missing the 80% still in research mode.
Full-funnel capture
I build campaigns that meet patients at awareness (comparing options), consideration (shortlisting surgeons), and decision (ready to book) — not just those ready to book today.
Sensitive advertising compliance
Medical and cosmetic surgery advertising is heavily regulated on Meta and Google. I navigate these restrictions with compliant creative and copy strategies that still perform.
High-ticket economics
At $15k–$30k per procedure, even a handful of extra bookings per month transforms your practice's revenue. I focus budget where the ROI is measurable and significant.
Channels that reach high-intent surgical patients.
Google Search
Capturing patients who are actively searching "rhinoplasty surgeon Sydney", "breast augmentation cost Australia", "IVF clinic Sydney" — the highest-intent traffic available in your category.
Meta Awareness & Retargeting
Compliant brand awareness campaigns that reach research-phase patients, combined with retargeting sequences that stay front-of-mind throughout the 3–12 month decision window.
Website & Landing Page CRO
Surgical patients are discerning. Your website must convey absolute trust — credentials, results, process clarity. I audit and optimise every trust signal and booking pathway.
Consultation Nurture Sequences
Patients who enquire but don't book are not lost — they're still deciding. I build Klaviyo email sequences that nurture these leads over weeks with trust-building content until they convert.
Digital Out-of-Home
Premium DOOH placements in high-net-worth Sydney postcodes build surgeon and clinic brand awareness among the demographic most likely to consider elective private procedures.
Analytics & Attribution
Tracking surgical consultation bookings across a long decision cycle requires sophisticated attribution. I build GA4 setups that correctly attribute revenue to the campaigns that drove it.
Built around a long patient decision cycle.
Every engagement begins with a full audit of your current digital presence — no lock-in, no junior account managers. Just a clear strategy personally built by a former Head of Performance at Domain.
I map the competitive landscape for your procedures in Sydney — who's advertising, what keywords they own, and where the gaps are. You receive a frank assessment of where you currently rank and why.
For surgical and fertility procedures, trust is everything. I audit your website's credential presentation, surgeon profiles, consultation process clarity, and social proof — then rebuild what's weak before a dollar of ads goes live.
Awareness campaigns on Meta, intent-capture on Google Search, and retargeting across both — structured to match the 3–12 month research journey your patients take before committing to surgery or IVF.
Klaviyo email sequences for consultation enquiries who aren't ready to book yet. Trust-building content, surgeon Q&As, and procedure guides keep your practice top-of-mind until they're ready to commit.
Direct monthly strategy call with Robin — no account managers. I review attribution data, conversion rates, and cost per booked consultation, and adjust strategy accordingly.
What people say about working with Robin.
★★★★★"Robin is one of the best digital marketers I've encountered — strategic and data-driven with a keen creative eye. He always had bold ideas and wasn't afraid to take risks."
Director of Business & Agency Sales, Pinterest
★★★★★"He is always collaborative, super knowledgeable on his business and ours, and is all in all an excellent partner to work with."
Senior Account Manager, Meta
★★★★★"His innovative approach to performance marketing was instrumental in the success of our campaigns. He was always thinking one step ahead."
Head of Digital Acquisition, Domain
Questions from plastic surgeons and fertility clinics.
How do you advertise surgical procedures compliantly on Meta?
Meta prohibits before-and-after imagery and restricts targeting based on health conditions. I build compliant creative strategies using testimonials, surgeon credentials, and procedural education content — staying within policy while still driving bookings.
How long until we see results for high-consideration procedures?
Because surgical patients research for months, it takes 90–180 days to fully see the funnel working. We'll see early signals — website engagement, enquiry rates, consultation requests — within the first 60 days, with bookings ramping from month 3 onwards.
Do you work with both plastic surgeons and fertility clinics?
Yes — I work across both. The fundamentals are similar: high consideration, high ticket value, emotionally complex decision-making, and a need for significant digital trust-building. I treat each practice with a bespoke strategy.
What makes this different from a medical marketing agency?
Medical marketing agencies typically operate with volume models and junior account managers. I operate with a cap of 10 clients, meaning your account is personally managed by a former Head of Performance at Domain — with 10+ years of senior acquisition experience.
Let's build a funnel for
high-value surgical patients.
I'll audit your current digital presence and show you exactly where you're losing prospective patients. No obligation. 3 client slots available.
Apply for a Free AuditNo lock-in · Senior-led · Capped at 10 clients