Email Marketing That Drives Revenue, Not Just Opens.
Your database is the only audience you own outright. We build automated Klaviyo and HubSpot programs for premium brands, turning email into your most profitable revenue channel.
✓ 10 Clients Max ✓ Senior Executed ✓ Klaviyo & HubSpot
Total Revenue from Email
Klaviyo
Mailchimp
ActiveCampaign
Flows vs. Campaigns: Knowing The Difference.
An email program has two halves. Most brands spend 90% of their time on newsletters, while ignoring the automated sequences that actually print money.
Automated Flows
Triggered by behavior (e.g., abandoning a cart or signing up). They run 24/7 whether anyone on your team is at a desk or not.
- Share of emails sent: 5.3%
- Share of revenue: 41.0%
Scheduled Campaigns
Sent manually to a chosen segment (e.g., a Black Friday launch or a monthly clinic newsletter). They carry volume and brand.
- Share of emails sent: 94.7%
- Share of revenue: 59.0%
The 7 Flows Every Premium Brand Should Have.
Automated flows are the backbone of retention. Here is the full stack, what triggers them, and the benchmark we hold them to.
| Flow | Trigger & Timing | What it does (and what good looks like) |
|---|---|---|
| 1. Welcome Series | On signup, then roughly 24 and 72 hours later. | Converts a new subscriber while intent is highest and sets the expectation. Usually the highest-converting flow in the entire account. |
| 2. Abandoned Cart | 1 hour after abandonment, then 24 and 72 hours. | Recovers the sale someone was one click away from. Top 10% of brands hit a 7.69% placed-order rate from this sequence. |
| 3. Browse Abandonment | 2–4 hours after a product/service view with no cart. | Catches intent one step earlier than cart, across far more people. Lower conversion per email, meaningfully more revenue in total. |
| 4. Post-Purchase | On order confirmation, then on delivery/completion. | Sets up the second order, reduces support enquiries, and is the natural place to ask for a Google review or a referral. |
| 5. Replenishment | Timed to how long the product/injectable actually lasts. | Crucial for skincare, supplements, or cosmetic top-ups. Highly profitable when the timing is mapped correctly to the buying cycle. |
| 6. Win-Back | 60–120 days after last order, segmented by category. | The cheapest revenue in the account, because these customers have already bought once. Also used to sunset unengaged subscribers. |
| 7. VIP & Loyalty | On crossing a specific LTV spend or order-count threshold. | Protects the small group of customers driving a disproportionate share of revenue with early access and recognition rather than generic discounts. |
Email Marketing Packages & Pricing.
We don't do $1,000/mo "newsletter" retainers run by interns. We build advanced, senior-led retention infrastructure capped at 10 clients.
Lifecycle
Perfect for brands with an existing list who need their core automation flows built properly to stop leaving money on the table.
Package Inclusions
- Full Platform Setup or Clean-up
- Core Flows Built (Welcome, Cart, Post-Purchase)
- Deliverability & Authentication Setup
- List Cleaning & Segmentation Rules
- 2x Targeted Campaigns per Month
- Monthly Revenue Reporting
Growth
For established practices and stores needing a relentless campaign cadence and full-stack flow automation.
Package Inclusions
- Everything in Lifecycle, plus:
- Full 7-Flow Stack Built & Maintained
- 4x Targeted Campaigns per Month
- Advanced Segmentation
- A/B Testing (Subject, Offer, Timing)
- Custom Template System Design
- Bi-weekly Strategy Calls
Ecosystem
The ultimate acquisition + retention loop. Email marketing integrated directly with our paid media scaling.
Package Inclusions
- Everything in Growth, plus:
- Meta or Google Ads Lead Generation
- Custom API & CRM Integrations
- SMS & MMS Strategy Management
- Predictive Audience Building
- Weekly Campaign Cadence
- Priority Slack Access
*Platform licensing fees (Klaviyo/HubSpot) are paid directly to the software provider.
Which Platform Is Right For Your Business?
We work across all four. If you already have a platform, the question is usually whether it is being used properly, not whether to replace it.
| Platform | Best Suited To | Why We Use It |
|---|---|---|
| Klaviyo | Shopify/WooCommerce stores and high-volume clinics. | Deep eCommerce data, predictive segments, native store sync, and the richest flow reporting. The undisputed king for retail and DTC. |
| HubSpot | B2B, Law Firms, and sales-led businesses. | Email sits inside a massive CRM, so lifecycle stages, pipeline activity, and attribution all run off one cohesive record. |
| ActiveCampaign | Service businesses needing deep logic without a full CRM. | A genuinely strong automation builder at mid-market pricing. Excellent for appointment reminders, onboarding, and nurture-heavy funnels. |
| Mailchimp | Early-stage businesses running simple newsletters. | Fast to set up and inexpensive. However, automation depth runs out as you grow, which is why most of our clients migrate away from it to Klaviyo. |
Deliverability & Australian Compliance.
Getting into the inbox is a technical requirement, not a given. If you land in Spam, your creative doesn't matter.
2024 Authentication Rules
Gmail and Yahoo now heavily penalize bulk senders. We properly configure your SPF, DKIM, and DMARC records so your domain is fully authenticated and trusted.
Spam Act 2003 Compliance
Australian senders need explicit consent, clear identification, and a 1-click unsubscribe. We audit how consent is collected to ensure you are legally protected.
Engagement Sunsetting
Sending to people who never open teaches Google to filter you to the promotions tab. We build dynamic segments that automatically suppress "ghosts" to boost your sender reputation.
Dedicated Subdomains
We send marketing emails from a subdomain (e.g., hello.yourbrand.com) so your crucial operational emails (invoices, legal replies) keep their own pristine sending reputation.
Your First 90 Days.
Audit & First Flow
We audit deliverability, set up DMARC authentication, agree on revenue attribution, and get the highest-value missing flow live immediately.
Segmentation
Segments are rebuilt based on purchase and engagement behavior. The campaign calendar begins running to a set, non-spammy cadence.
Build Out The Stack
The remaining core 7 flows are built, dynamic templates are systemized, and structured testing begins on subject lines and send times.
Compound
The program shifts from building to optimizing. List growth (pop-ups/ads) becomes the target, and email carries a defined 30%+ share of total revenue.
Email Marketing FAQs.
Is Klaviyo worth the extra cost over Mailchimp?
For eCommerce and high-volume appointment businesses, absolutely. Mailchimp is a fantastic newsletter tool, but Klaviyo is a revenue engine. The depth of its Shopify/WooCommerce integration allows us to build flows based on exact cart values, specific product views, and predictive lifetime value—things Mailchimp struggles with natively.
How many emails should we send per week?
It depends entirely on your product cycle and content quality. A fast-fashion brand might send 3–4 times a week successfully, while a law firm might send one highly valuable thought-leadership piece a month. We define the cadence based on your specific engagement data, not a blanket rule.
Do open rates still mean anything?
Since Apple's Mail Privacy Protection (MPP) rollout, open rates are artificially inflated and highly unreliable. We measure success on actual clicks, conversion rates, and attributed revenue per recipient.
Can you manage our existing HubSpot account?
Yes. Many clients come to us paying thousands for a HubSpot enterprise license but using it like a basic Mailchimp account. We will audit your current portal, clean up your lifecycle stages, and build the sales and marketing workflows you are currently missing.
Why are you more expensive than a freelancer?
You aren't just paying for someone to drag-and-drop a newsletter template. You are paying for a former Head of Performance to build a technical retention system—handling DNS authentication, complex CRM logic, and direct-response copywriting—with a strict cap of 10 clients to ensure elite execution.
Stop Renting Your Audience.
Let us audit your current email setup, identify the missing flows, and show you exactly how much revenue you are leaving on the table.
Book a Free Email Program Audit