How OAC Clinic cut cost per booked patient by 20%
A full acquisition rebuild for a Sydney cosmetic medicine clinic — from Meta funnel to Google Search to landing page conversion.
The situation
OAC Clinic had steady local reputation and strong reviews, but new-patient acquisition was inconsistent — paid campaigns were running, but without a clear system connecting ad spend to booked consultations. Cost per patient was climbing month over month, and there was no reliable way to tell which channel was actually driving bookings versus low-intent clicks.
This is a common pattern in cosmetic and medical clinics: campaigns exist, but they're built around impressions and clicks rather than the metric that actually matters — a confirmed, high-intent consultation booking.
What we did
The engagement followed RT Digital's four-phase methodology, adapted to the clinic's specific funnel and patient journey.
Audit & Strategy
Reviewed GA4, Meta ad account structure, and Google Ads history to identify where budget was leaking into low-intent traffic.
Conversion Optimisation
Rebuilt the landing page conversion path — clearer treatment messaging, faster load time, and a simplified booking form.
High-Intent Acquisition
Restructured Meta targeting around high-intent cosmetic patient segments and rebuilt Google Search campaigns around treatment-specific keywords.
Measurement
Connected booking data back to campaign level so cost per booked consultation — not cost per click — became the reporting standard.
The result
Within the engagement period, cost per booked consultation dropped 20%, driven primarily by the combination of tighter Meta targeting and a landing page that converted a meaningfully higher share of visitors into confirmed bookings — without increasing total ad spend.
"The difference wasn't more traffic — it was traffic that actually converted."
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