More repeat customers.
Not just more traffic.
Most ecommerce marketing stops at the first sale. I build acquisition and retention as one system — Meta, TikTok and Google Shopping to bring qualified buyers in, and Klaviyo to make sure they come back. The goal isn't clicks. It's blended CPA and lifetime value moving in the right direction, together.
30% lower blended CPA in 90 days.
Classbento came to RT Digital with rising acquisition costs and a Meta and Shopping strategy that treated every customer as a one-time sale. Here's what changed.
Overhauled Meta creative strategy and Google Shopping feed structure to sharpen targeting and lift click-through quality. Introduced a full Klaviyo lifecycle program — welcome flow, abandoned cart, post-purchase and win-back — to increase repeat purchase rate and lift LTV. The combined effect brought blended CPA down 30% within 90 days.
The problem
Acquisition costs were climbing and the store had no retention infrastructure — every dollar of ad spend had to win the customer back from zero, every time.
The fix
Sharper Meta and Shopping targeting to cut wasted spend, paired with Klaviyo flows that turned first-time buyers into repeat customers automatically.
The result
30% lower blended CPA — driven by both cheaper acquisition and a rising share of revenue coming from returning customers rather than fresh ad spend.
Full-funnel coverage for DTC and ecommerce brands.
From the first ad impression to the fifth repeat order — I manage every digital touchpoint that drives revenue and LTV.
Meta & TikTok Ads
Prospecting and retargeting campaigns built around real product creative — not stock imagery or UI mockups. Structured for both immediate conversion and top-of-funnel brand reach.
Google Shopping & Search
Feed optimisation, campaign structure, and bid strategy for Shopping, alongside high-intent Search campaigns for branded and category terms. Built to capture demand at the moment of purchase intent.
Klaviyo Lifecycle & Retention
Welcome series, abandoned cart, post-purchase, win-back, and VIP flows — automated infrastructure that lifts repeat purchase rate and reduces reliance on paid acquisition over time.
Conversion Rate Optimisation
Product and collection page audits, checkout friction review, page speed, and trust signal placement. I fix the leaks between ad click and completed purchase before scaling spend.
Shopify Platform Support
Store structure, app stack review, and tracking implementation — ensuring your Shopify backend supports accurate attribution and a frictionless customer journey.
Reporting & Attribution
A live dashboard tracking blended CPA, LTV, and repeat purchase rate — not vanity metrics like reach or impressions. Monthly strategy calls with Robin directly, no account managers.
Acquisition and retention, built as one system.
Most agencies optimise acquisition and retention separately, if they touch retention at all. I build both together from day one — because the cheapest customer you'll ever acquire is one you already have.
I review your Meta and Google account structure, Shopify setup, product feed health, tracking accuracy, and existing Klaviyo flows (if any). You get a plain-English summary of what's working, what's wasted, and the roadmap.
Before scaling spend, I fix the fundamentals — checkout friction, page speed, tracking gaps, and trust signals. This alone often lifts conversion rate meaningfully with zero extra ad spend.
Meta, TikTok and Google Shopping campaigns go live, built around real product creative and a clear prospecting-to-retargeting structure. I manage creative, copy, targeting, and budget allocation personally.
Welcome, abandoned cart, post-purchase, and win-back flows are built in parallel — so retention infrastructure is compounding from week one, not bolted on months later.
Monthly strategy call, live reporting dashboard, and continuous testing across creative, audiences, and flows. I report on blended CPA and LTV — the numbers that actually determine profitability.
What people say about working with Robin.
★★★★★"Robin is one of the best digital marketers I've encountered — strategic and data-driven with a keen creative eye. He always had bold ideas and wasn't afraid to take risks."
Director of Business & Agency Sales, Pinterest
★★★★★"He is always collaborative, super knowledgeable on his business and ours, and is all in all an excellent partner to work with."
Senior Account Manager, Meta
★★★★★"His innovative approach to performance marketing was instrumental in the success of our campaigns. Always thinking one step ahead."
Head of Digital Acquisition, Domain
Questions from ecommerce founders.
Do you work with brands on platforms other than Shopify?
Shopify is where most of my ecommerce experience sits, and where I can move fastest on tracking and app-stack recommendations. I can work with other platforms, but I'll flag upfront if a platform limitation is going to slow down attribution or flow-building.
How do you split budget between acquisition and retention?
There's no fixed split — it depends on your current customer base and repeat purchase rate. Early on, most budget and effort goes into fixing tracking and building core Klaviyo flows, since that compounds fastest. Paid acquisition spend then scales once the retention foundation is in place to capture the value of every new customer.
What ad spend do I need to see results?
For meaningful data across Meta, TikTok and Google Shopping, I recommend a minimum of $3,000–$5,000/month in ad spend, separate from my management fee. I'll advise the right split by channel based on your product margins and average order value during the audit.
Can you help if we don't have Klaviyo set up yet?
Yes — building or rebuilding Klaviyo from scratch is one of the highest-leverage parts of the engagement. Most stores I audit are missing at least the abandoned cart and post-purchase flows, which are often the fastest wins available.
How is this different from a generic ecommerce agency?
Generic ecommerce agencies often split acquisition and retention across different teams, or treat Klaviyo as an afterthought. I operate with a cap of 10 clients and manage both acquisition and retention personally, as one connected system — because that's where the real CPA and LTV gains come from.
Let's lower your
blended CPA.
I'll audit your current Meta, Google Shopping and Klaviyo setup and show you exactly where you're losing revenue. No obligation. 3 client slots currently available.
Apply for a Free AuditNo lock-in · Senior-led · Shopify Partner