Why Brands Shouldn’t Always Jump on Sales (& Click Frenzy FOMO Explained)

Many brands get swept up in the frenzy of sales like Click Frenzy, offering deep discounts to attract customers. While sales might seem like a quick win, they can actually hurt your profitability in the long run. Here’s why:

The Discount Trap:

Imagine selling cupcakes at $4 profit each. A 25% Click Frenzy sale drops the price to $3. Existing customers might buy more, but new ones only break even (no profit for you). You need to sell WAY more cupcakes just to make the same profit!

The Click Frenzy FOMO:

Sure, sales might bring in new customers, but are they loyal? If they only buy because of discounts, they’ll likely disappear when the sale ends.

Focus on Value, Not Just Price:

Building a strong brand with a loyal customer base is more sustainable than relying on sales. Highlight your product’s unique value proposition, and focus on building long-term relationships with your customers.

So, what’s the alternative?

• Targeted promotions: Offer discounts to existing customers as a thank you, not just to attract new ones.
• Focus on customer experience: Make your brand stand out with exceptional service and a great shopping experience.
• Build brand loyalty: Reward repeat customers and incentivize them to come back for more (without relying solely on discounts).

Remember, discounts can be a tool, but not a strategy. Focus on building long-term value for your brand and customers!