Which Channels Drive the Most Email Opt-Ins?

Research shows that:

• Pop-ups on websites drive 31% of email opt-ins.
• Landing pages account for 25%.
• Social media sign-up forms contribute 19%.
• Email campaigns re-engage 15% of subscribers.

Building an email list is crucial for your business’s long-term success. Pop-ups, while controversial, deliver strong results when paired with enticing offers. Landing pages work exceptionally well, especially when tied to exclusive promotions or gated content like eBooks.

Social media forms are gaining traction with features like Instagram and TikTok lead ads, making it easy for users to subscribe without leaving the app. Testing multiple opt-in strategies ensures you reach different audience segments effectively.

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