What’s the Best Day for B2C Email Campaigns?

Research shows that Tuesday generates the highest email open rates for B2C campaigns, with an average of 22%. Thursday and Wednesday follow closely, but weekends are notably less effective, averaging under 10%.

If you’re sending out marketing emails, timing is everything. B2C consumers are most engaged early in the week when they’re back into their routine and actively checking emails. By Tuesday, inboxes are less cluttered than Monday, giving your email a higher chance of being opened.

However, timing isn’t everything—ensure your content is personalised and compelling. A well-crafted subject line paired with the right timing could significantly improve click-through rates. Experiment with A/B testing to find the sweet spot for your specific audience.

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